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BEGIN:VEVENT
DTSTART;TZID=Australia/Perth:20261005T080000
DTEND;TZID=Australia/Perth:20261005T170000
DTSTAMP:20261005T061231Z
CREATED:20261005T061231Z
LAST-MODIFIED:20261005T061231Z
UID:10000634-1791187200-1791219600@businesswanneroo.com.au
SUMMARY:Starting a Business
DESCRIPTION:If you are thinking about starting a business\, but don’t know where to begin\, this FREE workshop will take you through the essentials. \nYou’ll cover the key steps; from initial assessment and looking at your suitability to run a business\, to financing your idea\, and identifying sales opportunities. \nYou’ll also receive lots of hints and tips on where to find more detailed information and advice on how to start a business. \nMain topics covered\nThe workshop covers: \n\nthe essentials of starting your own business\nkey steps to launching your business\n\nassess your business idea\nbuild your business plan\nchoose your business structure\nlegal obligations\nbuild your support team\nfigure out your finances\nmarket your business\n\n\n\nYou’ll receive a practical workbook\, which includes an ‘Are you ready?’ checklist\, and there will be an opportunity to ask questions. \nWho it’s for\nAnyone thinking about starting their own business\, or who already has a business but is open to new ideas. \nWhat’s included\n\nAccess to the live workshop\nA recording of the workshop which you can access for up to seven days post event (online workshops only)\nCopies of any resources shared with attendees\n\nAbout the presenter\nOur foundation workshops are presented by SBDC business advisers and local small business owners. These presenters have been selected for their vast experience and expertise in this subject area \n📅Tuesday 24 November\, 2026 \n⏰10:30am – 12:30pm \n📍Online or in-person \n🎟️Register here! \n💲Free\, This workshop is offered free of charge thanks to substantial funding from the Government of Western Australia.
URL:https://businesswanneroo.com.au/event/starting-a-business-15/
LOCATION:Online
ATTACH;FMTTYPE=image/webp:https://businesswanneroo.com.au/wp-content/uploads/2026/08/QLOQfZB0T7ejNLy6LjB1@responsive-500.webp
ORGANIZER;CN="Small Business Development Corporation":MAILTO:infocentre@smallbusiness.wa.gov.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Perth:20261001T093000
DTEND;TZID=Australia/Perth:20261001T123000
DTSTAMP:20260921T024639Z
CREATED:20260921T024639Z
LAST-MODIFIED:20260921T024639Z
UID:10000583-1790847000-1790857800@businesswanneroo.com.au
SUMMARY:Marketing your Business
DESCRIPTION:Marketing involves thinking of your business in terms of customer needs and satisfaction. While selling focuses on getting people to exchange their money for your products or services\, marketing is the value you give them. \nBusinesses only thrive by understanding their customers and using marketing strategies to meet their needs. Today’s consumers are overwhelmed by promotional ‘noise’ (in both on and offline environments)\, so it’s essential that your message is the one that ‘cuts through’. \nThe focus of this workshop is on offline (traditional) marketing. If you are interested in online marketing\, we suggest attending one of our digital marketing workshops. \nMain topics covered\nThis workshop covers: \n\nmarket research\nidentifying what makes your business unique\ndeveloping your brand\nan overview of a range of marketing channels\nsetting your marketing goals and budget\nkeeping your loyal customers\nmonitoring your marketing activities\n\nYou’ll receive a practical workbook that will help you to clarify your marketing plans\, and there will be an opportunity to ask questions. \nWho it’s for\nThis workshop is for people wanting to understand marketing basics. The focus is on what marketing actually is and how to write a marketing plan for your business. A range of offline (traditional) marketing channels are covered\, with online marketing (including websites\, email and social media) referred to only briefly. Our Digital Marketing Essentials workshop covers this in more depth. \nWhile it’s not essential to attend our How to Write a Business Plan workshop first\, it is useful to have considered the overall direction of your business\, before creating your marketing plan. \nWhat’s included\n\nAccess to the live workshop\nA recording of the workshop which you can access for up to seven days post event (online workshops only)\nCopies of any resources shared with attendees\n\nAbout the presenter\nOur foundation workshops are presented by SBDC business advisers and local small business owners. These presenters have been selected for their vast experience and expertise in this subject area \n📅Thursday 1 October\, 2026 \n⏰9:30am – 12:30am \n📍Online \n🎟️Register here! \n💲20\, This workshop is offered at a reduced cost thanks to substantial funding from the Government of Western Australia.
URL:https://businesswanneroo.com.au/event/marketing-your-business-3/
LOCATION:Online
ATTACH;FMTTYPE=image/webp:https://businesswanneroo.com.au/wp-content/uploads/2026/07/22c5931e-5eb0-4aee-b883-ff470cdaa405.jpg@responsive-500.webp
ORGANIZER;CN="Small Business Development Corporation":MAILTO:infocentre@smallbusiness.wa.gov.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Perth:20260930T100000
DTEND;TZID=Australia/Perth:20260930T120000
DTSTAMP:20260921T023954Z
CREATED:20260921T023954Z
LAST-MODIFIED:20260921T023954Z
UID:10000582-1790762400-1790769600@businesswanneroo.com.au
SUMMARY:Create a 90 Day Social Media Content Plan
DESCRIPTION:Creating social media content doesn’t have to mean starting from scratch every time you post. With a clear plan\, you can save time\, stay consistent and create content that supports your business goals. \nIn this practical hands-on workshop\, you’ll develop a three month social media content plan that is realistic\, relevant and tailored to your business. You’ll work through content themes\, generate post ideas\, explore different content angles and formats\, and learn how to write engaging captions that encourage action. \nBy the end of the workshop\, you’ll have a completed content calendar\, a bank of content ideas and a repeatable planning process that makes managing your social media easier. \nMain topics covered\n\n Identify content themes that align with your business and audience.\nUnderstand what content your ideal customers want to see.\nGenerate three months of relevant and engaging content ideas.\nOrganise your ideas into a practical content calendar.\nWrite clear\, engaging captions that encourage customer action.\n\nWho it’s for\nThis workshop is for business owners looking to manage their own social media and want a practical system for planning content in advance. \nWhat’s included\n\nAccess to the live workshop\nA recording of the workshop which you can access for up to seven days post event (online workshops only)\nCopies of any resources shared with attendees\n\nAbout the presenter\nThe Social Lab is an innovative digital marketing agency empowering businesses to thrive in the digital landscape. Harnessing data-driven insights\, compelling storytelling and the latest trends and tools\, they specialise in developing impactful campaigns that foster brand awareness\, drive engagement and deliver tangible results \n📅Wednesday 30 September\, 2026 \n⏰10am – 12pm \n📍Online \n🎟️Register here! \n💲20\, This workshop is offered at a reduced cost thanks to substantial funding from the Government of Western Australia
URL:https://businesswanneroo.com.au/event/create-a-90-day-social-media-content-plan/
LOCATION:Online
ATTACH;FMTTYPE=image/avif:https://businesswanneroo.com.au/wp-content/uploads/2026/09/2c4ecbe1-f3f8-4612-9b7c-53fe84994a7f.jpg@responsive-500.avif
ORGANIZER;CN="Small Business Development Corporation":MAILTO:infocentre@smallbusiness.wa.gov.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Perth:20260929T110000
DTEND;TZID=Australia/Perth:20260929T113000
DTSTAMP:20260908T071746Z
CREATED:20260908T071746Z
LAST-MODIFIED:20260908T071746Z
UID:10000574-1790679600-1790681400@businesswanneroo.com.au
SUMMARY:Live Demo of Google Gemini Features | Webinar | Beginner
DESCRIPTION:Please note that this webinar has been rescheduled. Google Gemini has grown into far more than a chatbot. It can research topics\, analyse documents\, work with images and video\, build interactive tools\, create music\, connect with Google Workspace and even carry out multi-step tasks on your behalf. \nIn this practical\, demonstration-based workshop\, you’ll see what Google Gemini can actually do as of 12 July 2026. There will be fewer slides and more live testing\, with real prompts\, real outputs and an honest look at which features are genuinely useful. \nWhat you’ll see demonstrated\nDepending on feature availability and your Google account type\, the session may include: \n\nGemini 3.5 Flash for fast writing\, analysis\, planning\, problem-solving and multi-step work\nDeep Research for investigating a topic and producing a detailed\, source-based report\nGemini Live for natural spoken conversations\, brainstorming and working through ideas aloud\nCanvas for drafting documents\, building simple apps\, creating web pages and refining work in one space\nImage generation and editing using text prompts and uploaded images\nGemini Omni for creating and editing video using combinations of text\, photographs and existing footage\nLyria for generating and customising music and audio tracks\nGems for creating reusable\, purpose-built versions of Gemini for particular tasks\nNotebooks and study tools for organising research\, producing lessons and creating practice activities\nConnected Apps including Gmail\, Google Drive\, Calendar\, YouTube and other Google services\nGemini in Docs\, Sheets and Slides for writing documents\, building spreadsheets\, analysing information and generating presentation content\nPersonal Intelligence for more personalised answers based on connected Google services\, where available\nGemini Spark for automating workflows\, scheduling ongoing tasks and completing more complex work across connected services\nFile\, image and document analysis\, including comparing information across several uploaded sources\nInteractive diagrams\, timelines\, visual explanations and other richer response formats\n\nYou’ll also learn where the free version ends\, which tools require a paid Google AI plan\, and why some features may appear differently depending on your device\, account\, region or Workspace settings. \nWho is this workshop for?\nThis session is suited to small business owners and anyone who has tried Gemini but suspects they are only scratching the surface. \nNo advanced technical knowledge is needed. Bring your laptop\, your questions and a Google account so you can follow along and test the features yourself. \nPlease note: Google regularly changes Gemini’s features\, limits and availability. Some demonstrations may require a Google AI subscription and may vary by region\, age\, device or account type. \n\n\n\nDescription\n\nThis webinar is hosted by Dante St James from Clickstarter Education in partnership with BUSY Business for the Australian Government’s Digital Solutions program. You can find out more about the program here. \n📅Tuesday 29 September 2026 \n⏰11:0am – 11:30am \n📍Online \n🎟️Register here! \n💲Free
URL:https://businesswanneroo.com.au/event/live-demo-of-google-gemini-features-webinar-beginner/
LOCATION:Online
ATTACH;FMTTYPE=image/webp:https://businesswanneroo.com.au/wp-content/uploads/2026/08/4e0bfe66-c7a9-4938-9f6b-08f7a9248532.jpg@responsive-1250.webp
ORGANIZER;CN="Small Business Development Corporation":MAILTO:infocentre@smallbusiness.wa.gov.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Perth:20260929T103000
DTEND;TZID=Australia/Perth:20260929T123000
DTSTAMP:20260921T023507Z
CREATED:20260921T023009Z
LAST-MODIFIED:20260921T023507Z
UID:10000580-1790677800-1790685000@businesswanneroo.com.au
SUMMARY:Starting a Business
DESCRIPTION:If you are thinking about starting a business\, but don’t know where to begin\, this FREE workshop will take you through the essentials. \nYou’ll cover the key steps; from initial assessment and looking at your suitability to run a business\, to financing your idea\, and identifying sales opportunities. \nYou’ll also receive lots of hints and tips on where to find more detailed information and advice on how to start a business. \nMain topics covered\nThe workshop covers: \n\nthe essentials of starting your own business\nkey steps to launching your business\n\nassess your business idea\nbuild your business plan\nchoose your business structure\nlegal obligations\nbuild your support team\nfigure out your finances\nmarket your business\n\n\n\nYou’ll receive a practical workbook\, which includes an ‘Are you ready?’ checklist\, and there will be an opportunity to ask questions. \nWho it’s for\nAnyone thinking about starting their own business\, or who already has a business but is open to new ideas. \nWhat’s included\n\nAccess to the live workshop\nA recording of the workshop which you can access for up to seven days post event (online workshops only)\nCopies of any resources shared with attendees\n\nAbout the presenter\nOur foundation workshops are presented by SBDC business advisers and local small business owners. These presenters have been selected for their vast experience and expertise in this subject area. \n📅Tuesday 29 September\, 2026 \n⏰10:30am – 12:30pm \n📍Online or In-person \n🎟️Register here! \n💲Free\, This workshop is offered free of charge thanks to substantial funding from the Government of Western Australia.
URL:https://businesswanneroo.com.au/event/starting-a-business-9/
LOCATION:Online
ATTACH;FMTTYPE=image/webp:https://businesswanneroo.com.au/wp-content/uploads/2026/08/QLOQfZB0T7ejNLy6LjB1@responsive-500.webp
ORGANIZER;CN="Small Business Development Corporation":MAILTO:infocentre@smallbusiness.wa.gov.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Perth:20260925T090000
DTEND;TZID=Australia/Perth:20260925T110000
DTSTAMP:20260921T022726Z
CREATED:20260921T022726Z
LAST-MODIFIED:20260921T022726Z
UID:10000579-1790326800-1790334000@businesswanneroo.com.au
SUMMARY:Increase your Reach on Facebook and Instagram
DESCRIPTION:Unlock the full potential of Facebook and Instagram marketing to reach a broader audience and grow your online presence. In this workshop\, you will gain practical skills and insights to help you enhance your brand visibility and recognition and drive business growth. \nMain topics covered\n\nUnderstanding the Facebook and Instagram algorithm to determine what content is seen.\nHow to improve your organic reach.\nMarketing your business confidently on Facebook and Instagram.\nAttracting potential customers\, increasing website traffic and\, boosting sales and conversions.\n\nWho it’s for\nThis workshop is ideal for businesses looking to build their profile and market their business on Facebook and Instagram. This is an entry level workshop. \nWhat’s included\n\nAccess to the live workshop\nA recording of the workshop which you can access for up to seven days post event (online workshops only)\nCopies of any resources shared with attendees\n\nAbout the presenter\nSarah Thomson is the founder of Online Social Butterfly and a specialist presenter for McNaught Media\, a boutique Perth marketing agency specialising in social media marketing\, Meta advertising\, digital strategy\, AI-powered marketing productivity and small business training. Sarah joins the McNaught Media training team to share his expertise through engaging\, hands-on workshop experiences. \n📅Friday 25 September\, 2026 \n⏰9am – 11am \n📍Online \n🎟️Register here! \n💲20\, This workshop is offered at a reduced cost thanks to substantial funding from the Government of Western Australia.
URL:https://businesswanneroo.com.au/event/increase-your-reach-on-facebook-and-instagram/
LOCATION:Online
ATTACH;FMTTYPE=image/avif:https://businesswanneroo.com.au/wp-content/uploads/2026/09/0d28a7fe-cb5f-442f-bbcb-91df406f1697.jpg@responsive-500.avif
ORGANIZER;CN="Small Business Development Corporation":MAILTO:infocentre@smallbusiness.wa.gov.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Perth:20260924T140000
DTEND;TZID=Australia/Perth:20260924T170000
DTSTAMP:20260921T022140Z
CREATED:20260921T022140Z
LAST-MODIFIED:20260921T022140Z
UID:10000577-1790258400-1790269200@businesswanneroo.com.au
SUMMARY:How to Write a Business Plan
DESCRIPTION:Prospective business owners sometimes wonder if they really need to write a business plan\, particularly if they’re not seeking a bank loan. However\, if you want to clarify your thinking\, set a tone and direction for your business\, and a deeper understanding of your market\, the answer is certainly ‘yes you do’. \nMain topics covered\nThis workshop covers: \n\nwhat should be included in your plan and why\nhow a marketing plan fits into your business plan\nwhy you need a financial strategy\nhow a SWOT analysis will help you identify your business opportunities\n\nYou’ll receive a practical workbook that will form a draft plan for your own business\, and there will be an opportunity to ask questions. \nWho it’s for\nAnyone who is: \n\nin the early stages of starting their business\nneeds to secure external funding\nalready has a business but wants to develop a plan to clarify their thinking and look for new opportunities.\n\nNo previous business knowledge is required to attend this workshop. \nWhat’s included\n\nAccess to the live workshop\nA recording of the workshop which you can access for up to seven days post event (online workshops only)\nCopies of any resources shared with attendees\n\nAbout the presenter\nOur foundation workshops are presented by SBDC business advisers and local small business owners. These presenters have been selected for their vast experience and expertise in this subject area. \n📅Thursday 24 September\, 2026 \n⏰2pm – 5pm \n📍Online \n🎟️Register here! \n💲20\, This workshop is offered at a reduced cost thanks to substantial funding from the Government of Western Australia.
URL:https://businesswanneroo.com.au/event/how-to-write-a-business-plan-4/
LOCATION:Online
ATTACH;FMTTYPE=image/webp:https://businesswanneroo.com.au/wp-content/uploads/2026/08/8547f79b-9abe-4906-8735-460add53a2aa.jpg@responsive-500.webp
ORGANIZER;CN="Small Business Development Corporation":MAILTO:infocentre@smallbusiness.wa.gov.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Perth:20260924T093000
DTEND;TZID=Australia/Perth:20260924T113000
DTSTAMP:20260908T070855Z
CREATED:20260908T070855Z
LAST-MODIFIED:20260908T070855Z
UID:10000572-1790242200-1790249400@businesswanneroo.com.au
SUMMARY:Build Confidence and Overcome Self Doubt
DESCRIPTION:Running a business requires confidence\, resilience and the willingness to make decisions and take action\, even when you don’t have all the answers. Self doubt\, fear of failure and limiting beliefs can sometimes get in the way\, affecting how you approach opportunities\, make decisions and respond to challenges. \nThis practical workshop explores the connection between your thoughts\, actions and outcomes\, and how your internal dialogue can influence your confidence and performance in business. You’ll learn practical strategies to recognise unhelpful thought patterns\, challenge self doubt and develop more constructive ways of thinking. \nThrough reflection and practical activities\, you’ll identify your strengths and achievements and develop strategies to help you approach business decisions and challenges with greater confidence. \nMain topics covered\n\nUnderstanding the connection between thoughts\, actions and outcomes.\nRecognising self doubt\, limiting beliefs and unhelpful thought patterns.\nUnderstanding how self talk can influence confidence and business decisions.\nPractical strategies for reframing negative thinking.\nRecognising your strengths\, achievements and capabilities.\nBuilding confidence and resilience when facing challenges.\nDeveloping strategies to take action with greater conviction.\n\nWho it’s for\nThis workshop is for small business owners who want to build their confidence\, overcome self doubt and feel more assured in their business decisions and actions. \nWhat’s included\n\nAccess to the live workshop\nA recording of the workshop which you can access for up to seven days post event (online workshops only)\nCopies of any resources shared with attendees\n\nAbout the presenter\nBusiness One Stop Shop (BOSS) is dedicated to helping small business owners thrive through expert advice\, hands-on workshops and building a community of like-minded people. This workshop will be facilitated by Vicki Main from VLM Consulting \n📅Thursday 24 September 2026 \n⏰9:30am – 11:30am \n📍Online \n🎟️Register here! \n💲$20\, This workshop is offered at a reduced cost thanks to substantial funding from the Government of Western Australia.
URL:https://businesswanneroo.com.au/event/build-confidence-and-overcome-self-doubt/
LOCATION:Online
ATTACH;FMTTYPE=image/webp:https://businesswanneroo.com.au/wp-content/uploads/2026/07/f7e20221-f742-4934-86f3-354fe1903b3e.jpg@responsive-500.webp
ORGANIZER;CN="Small Business Development Corporation":MAILTO:infocentre@smallbusiness.wa.gov.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Perth:20260924T090000
DTEND;TZID=Australia/Perth:20260924T130000
DTSTAMP:20260908T065439Z
CREATED:20260908T065439Z
LAST-MODIFIED:20260908T065439Z
UID:10000571-1790240400-1790254800@businesswanneroo.com.au
SUMMARY:Google Ads Made Simple
DESCRIPTION:Unfortunately advertising on social media can convert as few as 1% of visitors into purchasers. While Google Ads can offer much higher conversion rates\, there’s much more involved than simply creating an ad to send visitors to your website. This workshop will help you create a Google Ads campaign strategy that attracts your target market and helps convert them into actual leads\, sales and repeat customers for your business. \nMain topics covered\n\nIdentifying search intent – matching marketing messages to what people are searching for\nCreating compelling ads that encourage click through\nSetting up your website and landing pages for maximum conversion\nAvoiding the single biggest mistake leading to overspend on poor performing ads\nHow to apply Kaizen strategies to continuously improve return on investment\n\nWho it’s for\nThis workshop is for business owners with an online presence who are new to Google Ads or have run campaigns in the past with only limited success. \nWhat’s included\n\nAccess to the live workshop\nA recording of the workshop which you can access for up to seven days post event (online workshops only)\nCopies of any resources shared with attendees\n\nAbout the presenter\nThat Web Company helps small business owners cut through confusing digital marketing jargon with a simple\, step-by-step approach to creating successful digital marketing campaigns that provide a return on investment \n📅Thursday 24 September 2026 \n⏰9:00am – 1:00pm \n📍Online \n🎟️Register here! \n💲$20\, This workshop is offered at a reduced cost thanks to substantial funding from the Government of Western Australia.
URL:https://businesswanneroo.com.au/event/google-ads-made-simple/
LOCATION:Online
ATTACH;FMTTYPE=image/avif:https://businesswanneroo.com.au/wp-content/uploads/2026/09/dfffd96a-1cd1-49f1-85d4-df4bef42f56f.jpg@responsive-500.avif
ORGANIZER;CN="Small Business Development Corporation":MAILTO:infocentre@smallbusiness.wa.gov.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Perth:20260922T120000
DTEND;TZID=Australia/Perth:20260922T143000
DTSTAMP:20260908T065114Z
CREATED:20260908T065000Z
LAST-MODIFIED:20260908T065114Z
UID:10000570-1790078400-1790087400@businesswanneroo.com.au
SUMMARY:Edit Videos with CapCut
DESCRIPTION:Video is one of the most effective ways to showcase your business\, explain your products or services\, educate customers and create engaging content for your website\, email marketing and social media channels. \nIn this practical\, hands-on workshop\, you’ll learn how to use the free CapCut app to edit videos from start to finish. You’ll work through the complete editing process\, including trimming and arranging clips\, adding captions\, music\, voiceovers\, transitions and effects\, and preparing videos for different online platforms. \nBy the end of this workshop\, you’ll have a clear editing workflow and the confidence to turn footage captured on your phone into polished\, professional-looking videos for your business. \nPlease note\, this course walks through the mobile application only\, not the desktop. \nTo fully participate in activities and get the most out of this workshop\, you will need to: \n\nParticipate using a desktop or laptop computer.\nBring a smartphone with the CapCut mobile app installed.\nSign up for a CapCut account.\n\nMain topics covered\n\nNavigate the CapCut interface and use its core editing tools.\nTrim\, arrange and combine video clips into engaging content.\nAdd captions\, text\, music\, voiceovers\, transitions and simple effects.\nUse advanced features including overlays\, green screen and background removal.\nExport videos in the correct format for social media and digital channels.\n\nWho it’s for\nThis workshop is for small business owners who want to create their own video content. \nAbout the presenter\nThe Social Lab is an innovative digital marketing agency empowering businesses to thrive in the digital landscape. Harnessing data-driven insights\, compelling storytelling and the latest trends and tools\, they specialise in developing impactful campaigns that foster brand awareness\, drive engagement and deliver tangible results \n📅Tuesday 22 September 2026 \n⏰12:00pm – 2:30pm \n📍Online \n🎟️Register here! \n💲20\, This workshop is offered at a reduced cost thanks to substantial funding from the Government of Western Australia.
URL:https://businesswanneroo.com.au/event/edit-videos-with-capcut-2/
LOCATION:Online
ATTACH;FMTTYPE=image/webp:https://businesswanneroo.com.au/wp-content/uploads/2026/08/763646cd-1387-4cf5-b435-accc58a1abde.jpg@responsive-500.webp
ORGANIZER;CN="Small Business Development Corporation":MAILTO:infocentre@smallbusiness.wa.gov.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Perth:20260922T103000
DTEND;TZID=Australia/Perth:20260922T123000
DTSTAMP:20260908T064227Z
CREATED:20260908T064227Z
LAST-MODIFIED:20260908T064227Z
UID:10000569-1790073000-1790080200@businesswanneroo.com.au
SUMMARY:Starting a Business
DESCRIPTION:If you are thinking about starting a business\, but don’t know where to begin\, this FREE workshop will take you through the essentials. \nYou’ll cover the key steps; from initial assessment and looking at your suitability to run a business\, to financing your idea\, and identifying sales opportunities. \nYou’ll also receive lots of hints and tips on where to find more detailed information and advice on how to start a business. \nMain topics covered\nThe workshop covers: \n\nthe essentials of starting your own business\nkey steps to launching your business\n\nassess your business idea\nbuild your business plan\nchoose your business structure\nlegal obligations\nbuild your support team\nfigure out your finances\nmarket your business\n\n\n\nYou’ll receive a practical workbook\, which includes an ‘Are you ready?’ checklist\, and there will be an opportunity to ask questions. \nWho it’s for\nAnyone thinking about starting their own business\, or who already has a business but is open to new ideas. \nWhat’s included\n\nAccess to the live workshop\nA recording of the workshop which you can access for up to seven days post event (online workshops only)\nCopies of any resources shared with attendees\n\nAbout the presenter\nOur foundation workshops are presented by SBDC business advisers and local small business owners. These presenters have been selected for their vast experience and expertise in this subject area. \n📅Tuesday 22 September 2026 \n⏰10:30am – 12:30pm \n📍Online \n🎟️Register here! \n💲Free
URL:https://businesswanneroo.com.au/event/starting-a-business-8/
LOCATION:Online
ATTACH;FMTTYPE=image/webp:https://businesswanneroo.com.au/wp-content/uploads/2026/07/QLOQfZB0T7ejNLy6LjB1@responsive-500.webp
ORGANIZER;CN="Small Business Development Corporation":MAILTO:infocentre@smallbusiness.wa.gov.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Perth:20260917T170000
DTEND;TZID=Australia/Perth:20260917T200000
DTSTAMP:20260908T064443Z
CREATED:20260908T063839Z
LAST-MODIFIED:20260908T064443Z
UID:10000568-1789664400-1789675200@businesswanneroo.com.au
SUMMARY:Digital Marketing Essentials
DESCRIPTION:Facebook\, Instagram\, LinkedIn and TikTok – Platforms you’ll recognise\, but do you know how to use them effectively to promote your business and connect with your customers? \nThe majority of Australians use social media regularly\, making it a powerful and accessible marketing tool for small businesses. If you’re not actively engaging your audience online\, you risk falling behind your competitors. \nThis workshop examines a range of digital marketing options\, including social media\, email marketing\, content creation and online reviews\, to help you understand what would work best for your business. \nMain topics covered\nThis workshop covers: \n\nchoosing the right social media platforms for your target audience\nhow often to post and how to stay consistent\nan overview of key platforms including Facebook\, Instagram\, LinkedIn\, YouTube and TikTok\nideas and tips for creating engaging content\nan introduction to search basics\, keywords and analytics\nemail marketing fundamentals\nmobile friendly marketing\nunderstanding and managing online reviews\n\nYou’ll receive a practical workbook to help you clarify your digital marketing strategy\, and there will be an opportunity to ask questions. \nWho it’s for\nThis workshop is for business owners who may be feeling overwhelmed by digital marketing or are unsure where to start. It’s also suitable for those who have already set up social media accounts but aren’t seeing the results you expected. \nThis is an entry level workshop designed for people with little or no experience in digital marketing\, or those currently using social media for personal accounts. \nWhat’s included\n\nAccess to the live workshop\nA recording of the workshop which you can access for up to seven days post event (online workshops only)\nCopies of any resources shared with attendees\n\nAbout the presenter\nOur foundation workshops are presented by SBDC business advisers and local small business owners. These presenters have been selected for their vast experience and expertise in this subject area \n📅Thursday 17 September 2026 \n⏰5:00pm – 8:00pm \n📍Online \n🎟️Register here! \n💲$20\, This workshop is offered at a reduced cost thanks to substantial funding from the Government of Western Australia.
URL:https://businesswanneroo.com.au/event/digital-marketing-essentials/
LOCATION:Online
ATTACH;FMTTYPE=image/avif:https://businesswanneroo.com.au/wp-content/uploads/2026/09/3421ea08-3348-42f8-82ae-f0686f55696d.jpg@responsive-500.avif
ORGANIZER;CN="Small Business Development Corporation":MAILTO:infocentre@smallbusiness.wa.gov.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Perth:20260917T080000
DTEND;TZID=Australia/Perth:20260917T130000
DTSTAMP:20260831T055214Z
CREATED:20260831T054348Z
LAST-MODIFIED:20260831T055214Z
UID:10000559-1789632000-1789650000@businesswanneroo.com.au
SUMMARY:Building a Business Dashboard
DESCRIPTION:Overview\nRegularly monitoring key performance measures in your business is a key to growing revenues\, increasing profitability\, and optimising the effectiveness and efficiency of your actions. Without this reality check you are flying blind\, with no way of knowing if you are on the right path or\, if not\, which appropriate corrective actions to take. \nThis workshop will help you simplify the process of identifying\, tracking and monitoring the vital statistics of your business to demonstrate if you are on track to achieve your strategic goals. You will learn how this information can feed into your decision making process and help you achieve greater success. \nMain topics covered\n\nIdentifying and measuring the critical success factors for your business.\nHow to drive behaviours that will increase your revenue and profitability.\nResults vs performance indicators.\nSimplifying financials.\nBuilding a basic dashboard for your business.\n\nWho it’s for\nExisting business owners seeking more control of their business. \nWhat’s included\n\nAccess to the live workshop\nA recording of the workshop which you can access for up to seven days post event (online workshops only)\nCopies of any resources shared with attendees\n\nAbout the presenter\nCapstone Management Solutions helps business owners navigate the complexity of owning\, growing and transitioning through all stages of business. They have more than 25 years of experience in providing training and one-to-one support programs\, aimed at optimising skills for business owners. \n📆Thursday 17 September\, 2026 \n⏰8:00am – 1:00pm \n📍Online \n🎟️Register here! \n💲20\, This workshop is offered at a reduced cost thanks to substantial funding from the Government of Western Australia.
URL:https://businesswanneroo.com.au/event/building-a-business-dashboard/
LOCATION:Online
ATTACH;FMTTYPE=image/avif:https://businesswanneroo.com.au/wp-content/uploads/2026/08/ca333804-038a-46b7-a31a-abdcedd19f26.jpg@responsive-500.avif
ORGANIZER;CN="Small Business Development Corporation":MAILTO:infocentre@smallbusiness.wa.gov.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Perth:20260915T093000
DTEND;TZID=Australia/Perth:20260916T113000
DTSTAMP:20260831T055304Z
CREATED:20260831T053929Z
LAST-MODIFIED:20260831T055304Z
UID:10000558-1789464600-1789558200@businesswanneroo.com.au
SUMMARY:Tax Essentials
DESCRIPTION:Overview\n\n\n\n\n\n\n\n\n\n\n\nUnderstanding key tax concepts is vital to running a successful business. You can have a strong business idea\, strategy and marketing\, but not knowing how to account for goods and services tax (GST)\, keep good records or make provisions for income tax can put you on the back foot financially. \nThis workshop gives existing and aspiring small business people a high level overview of tax matters impacting them. The workshop is made up of two 2 hour sessions and explains how to set up simple financial systems\, record transactions and provide you with the knowledge needed to have informed conversations with an accountant or the Australian Taxation Office (ATO). \nMain topics covered\nSession one: \n\nThe ATO’s definition of a business\nWhat is assessable income?\nTax deductions\nRecord keeping obligations\n\nSession two: \n\nBusiness structures\nThe basics of capital gains tax\nCapital allowances (depreciation and the instant asset write-off)\nGST\n\nWho it’s for\nThis workshop is suitable for people who are in business\, or looking to start a business\, and want to understand the key tax concepts needed to run a successful business. \nWhat’s included\n\nAccess to the live workshop\nA recording of the workshop which you can access for up to seven days post event (online workshops only)\nCopies of any resources shared with attendees\n\nAbout the presenter\nECU is ranked Australia’s top public university for ‘Business and Management’ in quality of educational experience\, teaching quality\, skill development\, and student support. With course content developed in consultation with industry groups and the latest theory with hands-on\, practical experiences it a great option to build your professional skills and knowledge. Their presenter is a former Assistant Commissioner with the Australian Taxation Office (ATO) and has run a number of small businesses\, so he understands the issues facing small business owners. \n\n\n\n\n\n\n📆Session one Tuesday 15 September\, 2026 \n📆Session two Wednesday September\, 2026 \n⏰9:30am – 11:30am \n📍Online \n🎟️Register here! \n💲20\, This workshop is offered at a reduced cost thanks to substantial funding from the Government of Western Australia \n\n\n\n\n\n\n\n\n\n\n 
URL:https://businesswanneroo.com.au/event/tax-essentials-2/
LOCATION:Online
ATTACH;FMTTYPE=image/webp:https://businesswanneroo.com.au/wp-content/uploads/2026/08/137447a0-a98d-46a7-8059-95deace2d4cb.jpg@responsive-500.webp
ORGANIZER;CN="Small Business Development Corporation":MAILTO:infocentre@smallbusiness.wa.gov.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Perth:20260911T090000
DTEND;TZID=Australia/Perth:20260911T110000
DTSTAMP:20260831T055326Z
CREATED:20260831T053021Z
LAST-MODIFIED:20260831T055326Z
UID:10000557-1789117200-1789124400@businesswanneroo.com.au
SUMMARY:Creating Email Marketing Campaigns
DESCRIPTION:Email marketing is a powerful and cost effective method to engage customers\, nurture leads and drive conversions. Learn how to connect with your audience on a personal level to deliver relevant content directly to their inbox. \nExplore the strategies and techniques that drive email marketing success. From understanding the importance of audience segmentation to crafting personalised content\, you’ll learn to create compelling email campaigns\, automate workflows\, optimise performance and adhere to industry best practices that make your emails stand out. \nMain topics covered\n\nHow to create targeted and engaging email campaigns that resonate with your audience\, leading to higher open and click through rates.\nBenefits of email automation and how to set up automated email workflows that deliver personalised content and nurture leads through their customer journey.\nReview the most popular email marketing platforms including Mailchimp\, Mailerlite\, Marsello\, Klaviyo and others.\nHow to identify the best email marketing platform for your business.\nEssential strategies to improve email deliverability and ensure your emails reach the inbox.\nAnalyse email performance metrics for continuous campaign enhancements.\nExplore techniques to write persuasive subject lines\, captivating email copy and engaging visuals that drive action and conversions.\n\nWho it’s for\nThis workshop is ideal for businesses looking to use email marketing as part of their overall marketing strategy. \nWhat’s included\n\nAccess to the live workshop\nA recording of the workshop which you can access for up to seven days post event (online workshops only)\nCopies of any resources shared with attendees\n\nAbout the presenter\nKasia Jones is the Creative Director of McNaught Media\, a boutique Perth marketing agency specialising in social media marketing\, Meta advertising\, digital strategy\, AI-powered marketing productivity and small business training. \nWith more than 18 years’ experience across marketing\, advertising\, communications and digital channels\, Kasia helps small business owners cut through the noise\, build confidence and apply practical marketing strategies that are clear\, manageable and commercially focused. \n📆Friday 11 September\, 2026 \n⏰9:00am – 11:00am \n📍Online \n🎟️Register here! \n💲20\, This workshop is offered at a reduced cost thanks to substantial funding from the Government of Western Australia
URL:https://businesswanneroo.com.au/event/creating-email-marketing-campaigns/
LOCATION:Online
ATTACH;FMTTYPE=image/avif:https://businesswanneroo.com.au/wp-content/uploads/2026/08/9f0a1cb2-ff7a-4214-9cf6-efe0a78f68b9.jpg@responsive-500.avif
ORGANIZER;CN="Small Business Development Corporation":MAILTO:infocentre@smallbusiness.wa.gov.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Perth:20260909T160000
DTEND;TZID=Australia/Perth:20260909T183000
DTSTAMP:20260831T055511Z
CREATED:20260831T052611Z
LAST-MODIFIED:20260831T055511Z
UID:10000556-1788969600-1788978600@businesswanneroo.com.au
SUMMARY:Avoiding Burnout as a Business Owner
DESCRIPTION:Small business owners often find themselves supporting staff\, customers and clients through challenging situations while managing the everyday demands of running a business. Knowing how to provide support while maintaining appropriate boundaries is essential for both personal wellbeing and healthy business relationships. \nThis workshop explores the impact of stress\, burnout and psychosocial risks in a small business. Participants will learn practical strategies to navigate difficult conversations\, respond to wellbeing concerns with confidence and understand their responsibilities when creating a safe and supportive workplace. \nThe session also focuses on the importance of looking after your own wellbeing\, recognising when additional support may be needed\, and connecting with appropriate services and resources to help you and your business thrive. \nMain topics covered\n\nUnderstanding stress\, burnout and psychosocial risks in small business.\nRecognising the signs that you\, your staff or others may need support.\nBalancing care and support with appropriate personal and professional boundaries.\nResponding to difficult conversations about wellbeing and mental health.\nSupporting staff\, customers and clients without taking on the role of a counsellor or health professional.\nPractical strategies to strengthen resilience and protect your own wellbeing.\nConnecting with support services\, referral pathways and community networks.\n\nWho it’s for\nThis workshop is designed for business owners looking to better understand burnout\, improve workplace wellbeing and develop practical strategies to create a healthier\, more sustainable business. \nWhat’s included\n\nAccess to the live workshop\nA recording of the workshop which you can access for up to seven days post event (online workshops only)\nCopies of any resources shared with attendees\n\nAbout the presenters\nGudrun Gilles\, Director of The MARQ Group\, and Bella Broadway\, Founder of Connection and Wellbeing Australia\, have co-developed and will co-facilitate this workshop\, bringing complementary expertise in governance\, workplace wellbeing and psychologically safe workplaces to help small business owners build resilient\, healthy and productive workplaces. \n📆Wednesday 9 Sep\, 2026 \n⏰4:00pm – 6:30pm \n📍Online \n🎟️Register here! \n💲20\, This workshop is offered at a reduced cost thanks to substantial funding from the Government of Western Australia.
URL:https://businesswanneroo.com.au/event/avoiding-burnout-as-a-business-owner/
LOCATION:Online
ATTACH;FMTTYPE=image/avif:https://businesswanneroo.com.au/wp-content/uploads/2026/08/b3687517-85b1-41ff-b99f-deb54c9e5abd.jpg@responsive-500.avif
ORGANIZER;CN="Small Business Development Corporation":MAILTO:infocentre@smallbusiness.wa.gov.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Perth:20260909T123000
DTEND;TZID=Australia/Perth:20260909T170000
DTSTAMP:20260831T055539Z
CREATED:20260817T064106Z
LAST-MODIFIED:20260831T055539Z
UID:10000555-1788957000-1788973200@businesswanneroo.com.au
SUMMARY:Create your Social Media Strategy
DESCRIPTION:A robust social media presence is essential for small businesses looking to increase their brand visibility and expand their market share. Developing a well crafted social media strategy will help to streamline the process and ensure you stay relevant in a crowded marketplace. \nIn this workshop\, you will go beyond the basics and deep dive into social media management\, gaining insights into the latest social media trends\, learning how to select the right social platforms and creating compelling content to capture your audience’s attention. You will also learn how to use tools and analytics\, establish a posting schedule and set up calendars for social media management. \nDuring the workshop\, you will be using a variety of social media platforms and Canva. \nFor this workshop you will need to bring your: \n\nSmartphone\nLaptop\n\nMain topics covered\n\nCreate a comprehensive social media strategy.\nLearn how to use a variety of social media platforms.\nDevelop engaging content.\nImplement effective tools and analytics to measure social media return on investment (ROI).\nNavigate the evolving landscape of social media trends and algorithms.\n\nWho it’s for\nThis workshop is suitable for business owners looking to establish their brand’s online presence through social media. \nWhat’s included\n\nAccess to the live workshop\nA recording of the workshop which you can access for up to seven days post event (online workshops only)\nCopies of any resources shared with attendees\n\nAbout the presenter\nThe Social Lab is an innovative digital marketing agency empowering businesses to thrive in the digital landscape. Harnessing data-driven insights\, compelling storytelling and the latest trends and tools\, they specialise in developing impactful campaigns that foster brand awareness\, drive engagement and deliver tangible results. \n📆Wednesday 9 September 2026 \n⏰12:30pm – 5:00pm \n📍Online \n🎟️Register here! \n💲20\, This workshop is offered at a reduced cost thanks to substantial funding from the Government of Western Australia.
URL:https://businesswanneroo.com.au/event/create-your-social-media-strategy/
LOCATION:Online
ATTACH;FMTTYPE=image/webp:https://businesswanneroo.com.au/wp-content/uploads/2026/08/1dd59b0b-f644-440d-a3fb-0cddc5a07e09.jpg@responsive-500.webp
ORGANIZER;CN="Small Business Development Corporation":MAILTO:infocentre@smallbusiness.wa.gov.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Perth:20260909T093000
DTEND;TZID=Australia/Perth:20260909T123000
DTSTAMP:20260831T055653Z
CREATED:20260817T063729Z
LAST-MODIFIED:20260831T055653Z
UID:10000554-1788946200-1788957000@businesswanneroo.com.au
SUMMARY:Understanding Business Financials
DESCRIPTION:It is essential to be able to understand the financial health of your business\, without relying solely on your accountant. \nThis workshop will show you how to develop ‘snapshot’ measures (key performance indicators) of your business progress to make sure it stays on track. It will also provide you with a good understanding of your financial essentials so that you will know the right questions to ask your accountant. \nMain topics covered\nThis workshop covers: \n\nhow to read a profit and loss statement\nknowing the difference between margin and mark-up\nunderstanding a balance sheet\ntracking key performance indicators\nknowing your net cash position\nthe importance of managing cash flow\n\nYou’ll receive a practical workbook\, and there will be an opportunity to ask questions. \nIt’s recommended that you have a calculator with you for this workshop. \nWho it’s for\nThis is an entry level workshop for people with little or no understanding of business financials. \nIt will also be useful for business owners who want to be better equipped to spot financial problems or areas of concern. \nWhat’s included\n\nAccess to the live workshop\nA recording of the workshop which you can access for up to seven days post event (online workshops only)\nCopies of any resources shared with attendees\n\nAbout the presenter\nOur foundation workshops are presented by SBDC business advisers and local small business owners. These presenters have been selected for their vast experience and expertise in this subject area \n📆Wednesday 9 September 2026 \n⏰9:30am – 12:30pm \n📍Online \n🎟️Register here! \n💲20\, This workshop is offered at a reduced cost thanks to substantial funding from the Government of Western Australia.
URL:https://businesswanneroo.com.au/event/understanding-business-financials-2/
LOCATION:Online
ATTACH;FMTTYPE=image/webp:https://businesswanneroo.com.au/wp-content/uploads/2026/08/1a71c8e2-756e-4f03-9027-dff402abb625.jpg@responsive-500.webp
ORGANIZER;CN="Small Business Development Corporation":MAILTO:infocentre@smallbusiness.wa.gov.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Perth:20260908T103000
DTEND;TZID=Australia/Perth:20260908T123000
DTSTAMP:20260831T060102Z
CREATED:20260817T042224Z
LAST-MODIFIED:20260831T060102Z
UID:10000548-1788863400-1788870600@businesswanneroo.com.au
SUMMARY:Starting a Business
DESCRIPTION:If you are thinking about starting a business\, but don’t know where to begin\, this FREE workshop will take you through the essentials. \nYou’ll cover the key steps; from initial assessment and looking at your suitability to run a business\, to financing your idea\, and identifying sales opportunities. \nYou’ll also receive lots of hints and tips on where to find more detailed information and advice on how to start a business. \nMain topics covered\nThe workshop covers: \n\nthe essentials of starting your own business\nkey steps to launching your business\n\nassess your business idea\nbuild your business plan\nchoose your business structure\nlegal obligations\nbuild your support team\nfigure out your finances\nmarket your business\n\n\n\nYou’ll receive a practical workbook\, which includes an ‘Are you ready?’ checklist\, and there will be an opportunity to ask questions. \nWho it’s for\nAnyone thinking about starting their own business\, or who already has a business but is open to new ideas. \nWhat’s included\n\nAccess to the live workshop\nA recording of the workshop which you can access for up to seven days post event (online workshops only)\nCopies of any resources shared with attendees\n\nAbout the presenter\nOur foundation workshops are presented by SBDC business advisers and local small business owners. These presenters have been selected for their vast experience and expertise in this subject area. \n📆Tuesday 8 September 2026 \n⏰10:30am – 12:30pm \n📍Online \n🎟️Register here  \n💲Free
URL:https://businesswanneroo.com.au/event/starting-a-business-7/
LOCATION:Online
ATTACH;FMTTYPE=image/webp:https://businesswanneroo.com.au/wp-content/uploads/2026/08/QLOQfZB0T7ejNLy6LjB1@responsive-500.webp
ORGANIZER;CN="Small Business Development Corporation":MAILTO:infocentre@smallbusiness.wa.gov.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Perth:20260908T093000
DTEND;TZID=Australia/Perth:20260909T113000
DTSTAMP:20260817T063329Z
CREATED:20260817T063329Z
LAST-MODIFIED:20260817T063329Z
UID:10000553-1788859800-1788953400@businesswanneroo.com.au
SUMMARY:Tax Essentials
DESCRIPTION:Understanding key tax concepts is vital to running a successful business. You can have a strong business idea\, strategy and marketing\, but not knowing how to account for goods and services tax (GST)\, keep good records or make provisions for income tax can put you on the back foot financially. \nThis workshop gives existing and aspiring small business people a high level overview of tax matters impacting them. The workshop is made up of two 2 hour sessions and explains how to set up simple financial systems\, record transactions and provide you with the knowledge needed to have informed conversations with an accountant or the Australian Taxation Office (ATO). \nMain topics covered\nSession one: \n\nThe ATO’s definition of a business\nWhat is assessable income?\nTax deductions\nRecord keeping obligations\n\nSession two: \n\nBusiness structures\nThe basics of capital gains tax\nCapital allowances (depreciation and the instant asset write-off)\nGST\n\nWho it’s for\nThis workshop is suitable for people who are in business\, or looking to start a business\, and want to understand the key tax concepts needed to run a successful business. \nWhat’s included\n\nAccess to the live workshop\nA recording of the workshop which you can access for up to seven days post event (online workshops only)\nCopies of any resources shared with attendees\n\nAbout the presenter\nECU is ranked Australia’s top public university for ‘Business and Management’ in quality of educational experience\, teaching quality\, skill development\, and student support. With course content developed in consultation with industry groups and the latest theory with hands-on\, practical experiences it a great option to build your professional skills and knowledge. Their presenter is a former Assistant Commissioner with the Australian Taxation Office (ATO) and has run a number of small businesses\, so he understands the issues facing small business owners \n📆Session 1 Tuesday 8 September 2026 \n📆Session 2 Wednesday 9 September 2026 \n⏰9:30am – 11:30am \n📍Online \n🎟️Register here! \n💲20\, This workshop is offered at a reduced cost thanks to substantial funding from the Government of Western Australia.
URL:https://businesswanneroo.com.au/event/tax-essentials/
LOCATION:Online
ATTACH;FMTTYPE=image/webp:https://businesswanneroo.com.au/wp-content/uploads/2026/08/137447a0-a98d-46a7-8059-95deace2d4cb.jpg@responsive-500.webp
ORGANIZER;CN="Small Business Development Corporation":MAILTO:infocentre@smallbusiness.wa.gov.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Perth:20260908T090000
DTEND;TZID=Australia/Perth:20260915T130000
DTSTAMP:20260831T060026Z
CREATED:20260817T062907Z
LAST-MODIFIED:20260831T060026Z
UID:10000552-1788858000-1789477200@businesswanneroo.com.au
SUMMARY:Creating Complete Digital Marketing Campaigns
DESCRIPTION:This two part comprehensive\, hands on workshop will provide you with the knowledge\, skills\, experience and a blueprint you can easily replicate to create highly targeted\, successful digital marketing campaigns. \nUnderstand the crucial role value plays in your marketing message and how to recognise\, articulate and communicate the value your products and services offer in ways that demand your customers attention. \nBy the end of this workshop you will walk away with content\, draft ads and sales copy that you can start to use. \nMain topics covered\n\nA step-by-step process you can use to create scroll stopping\, attention grabbing ads.\nUnderstand why digital marketing campaigns fail and how to avoid them.\nDeep dive into understanding your target audience.\nUncover the value your products and services offer and how to articulate this value to resonate with your customers.\nLearn to write irresistible sales copy.\nDevelop a marketing funnel that keeps generating customers.\n\nWho it’s for\nThis workshop is for new or existing business owners with a product or service ready to sell who are either planning an online marketing campaign or have tried previously with little success. \nWhat’s included\n\nAccess to the live workshop\nA recording of the workshop which you can access for up to seven days post event (online workshops only)\nCopies of any resources shared with attendees\n\nAbout the presenter\nThat Web Company empowers small businesses and startups to master the digital marketing realm\, with a range of courses and workshops. They help business owners cut through confusing digital marketing jargon with a simple\, step-by-step approach to creating successful digital marketing campaigns that provide a return on investment. \n📆Session 1 Tuesday 8 September 2026 \n📆Session 2 Tuesday 15 September 2026 \n⏰9:00am – 1:00pm \n📍Online \n🎟️Register here! \n💲20\, This workshop is offered at a reduced cost thanks to substantial funding from the Government of Western Australia.
URL:https://businesswanneroo.com.au/event/creating-complete-digital-marketing-campaigns/
LOCATION:Online
ATTACH;FMTTYPE=image/webp:https://businesswanneroo.com.au/wp-content/uploads/2026/08/fc5bff72-8df5-417c-b388-b2281d185a42.jpg@responsive-500.webp
ORGANIZER;CN="Small Business Development Corporation":MAILTO:infocentre@smallbusiness.wa.gov.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Perth:20260904T120000
DTEND;TZID=Australia/Perth:20260904T140000
DTSTAMP:20260831T055959Z
CREATED:20260817T062340Z
LAST-MODIFIED:20260831T055959Z
UID:10000551-1788523200-1788530400@businesswanneroo.com.au
SUMMARY:Managing your Marketing Budget
DESCRIPTION:Navigating marketing spend can be challenging for small business owners. In this workshop\, you will learn how to determine an appropriate marketing spend\, track your return on investment and effectively budget for both digital and traditional advertising. This two hour session is designed to equip you with the practical skills needed to make informed decisions about your marketing investment. \nMain topics covered\n\nCalculate and allocate your marketing budget effectively based on your business goals\nTrack and measure your return on investment for your marketing activities to make data driven decisions\nUnderstand typical costs associated with digital and traditional advertising channels\nCreate a budgeting strategy to manage your marketing spend and maximise your advertising impact\n\nWho it’s for\nThis workshop is suitable for small business owners who undertake marketing activities and would like a better understanding of how to manage their budget. \nWhat’s included\n\nAccess to the live workshop\nA recording of the workshop which you can access for up to seven days post event (online workshops only)\nCopies of any resources shared with attendees\n\nAbout the presenter\nThe Social Lab is an innovative digital marketing agency empowering businesses to thrive in the digital landscape. Harnessing data-driven insights\, compelling storytelling and the latest trends and tools\, they specialise in developing impactful campaigns that foster brand awareness\, drive engagement and deliver tangible results. \n📆Friday 4 September 2026 \n⏰12:00pm – 2:00pm \n📍Online \n🎟️Register here! \n💲20\, This workshop is offered at a reduced cost thanks to substantial funding from the Government of Western Australia.
URL:https://businesswanneroo.com.au/event/managing-your-marketing-budget/
LOCATION:Online
ATTACH;FMTTYPE=image/webp:https://businesswanneroo.com.au/wp-content/uploads/2026/08/c1a3ecca-c1f4-4568-b1cb-8ee88cdf011d.jpg@responsive-500.webp
ORGANIZER;CN="Small Business Development Corporation":MAILTO:infocentre@smallbusiness.wa.gov.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Perth:20260904T090000
DTEND;TZID=Australia/Perth:20260904T110000
DTSTAMP:20260831T055931Z
CREATED:20260817T050532Z
LAST-MODIFIED:20260831T055931Z
UID:10000550-1788512400-1788519600@businesswanneroo.com.au
SUMMARY:Instagram Reels and Stories
DESCRIPTION:Instagram reels and stories have become an indispensable tool for engaging audiences and building your brand online. Gain an understanding of these Instagram features and understand their purpose to help you elevate your marketing strategy. \nIn this workshop you will receive practical advice\, content ideas\, app recommendations and valuable tips to inspire your content creation. \nYou’ll also learn how to connect with your audience on a personal level through brand storytelling that will captivate your audience. \nFor this workshop you will need to: \n\nBring a laptop or mobile phone with the Instagram desktop or mobile app installed.\nSign up for an Instagram account.\n\nMain topics covered\n\nThe basics of Instagram stories and reels\, including what they are and how they can benefit your business’s marketing efforts.\nPractical tips on crafting immersive and interactive Instagram stories that forge authentic connections with your audience.\nTechniques to create engaging and shareable Instagram reels\, showcasing your products or services creatively.\nUsing Instagram’s creative features to enhance the impact of your reel or story.\nContent ideas for your business that are likely to resonate with your ideal customer or client.\n\nWho it’s for\nThis workshop is ideal for business owners looking to elevate their online presence using Instagram. \nAbout the presenter\nKasia Jones is the Creative Director of McNaught Media\, a boutique Perth marketing agency specialising in social media marketing\, Meta advertising\, digital strategy\, AI-powered marketing productivity and small business training. \nWith more than 18 years’ experience across marketing\, advertising\, communications and digital channels\, Kasia helps small business owners cut through the noise\, build confidence and apply practical marketing strategies that are clear\, manageable and commercially focused. \n📆Friday 4 September 2026 \n⏰9:00am – 11:00am \n📍Online \n🎟️Register here \n💲20\, This workshop is offered at a reduced cost thanks to substantial funding from the Government of Western Australia.
URL:https://businesswanneroo.com.au/event/instagram-reels-and-stories-2/
LOCATION:Online
ATTACH;FMTTYPE=image/webp:https://businesswanneroo.com.au/wp-content/uploads/2026/08/6c5269fc-bd4b-404b-ba78-38fe39e67d3f.jpg@responsive-500.webp
ORGANIZER;CN="Small Business Development Corporation":MAILTO:infocentre@smallbusiness.wa.gov.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Perth:20260901T140000
DTEND;TZID=Australia/Perth:20260901T170000
DTSTAMP:20260831T055818Z
CREATED:20260817T042852Z
LAST-MODIFIED:20260831T055818Z
UID:10000549-1788271200-1788282000@businesswanneroo.com.au
SUMMARY:Marketing your Business
DESCRIPTION:Marketing involves thinking of your business in terms of customer needs and satisfaction. While selling focuses on getting people to exchange their money for your products or services\, marketing is the value you give them. \nBusinesses only thrive by understanding their customers and using marketing strategies to meet their needs. Today’s consumers are overwhelmed by promotional ‘noise’ (in both on and offline environments)\, so it’s essential that your message is the one that ‘cuts through’. \nThe focus of this workshop is on offline (traditional) marketing. If you are interested in online marketing\, we suggest attending one of our digital marketing workshops. \nMain topics covered\nThis workshop covers: \n\nmarket research\nidentifying what makes your business unique\ndeveloping your brand\nan overview of a range of marketing channels\nsetting your marketing goals and budget\nkeeping your loyal customers\nmonitoring your marketing activities\n\nYou’ll receive a practical workbook that will help you to clarify your marketing plans\, and there will be an opportunity to ask questions. \nWho it’s for\nThis workshop is for people wanting to understand marketing basics. The focus is on what marketing actually is and how to write a marketing plan for your business. A range of offline (traditional) marketing channels are covered\, with online marketing (including websites\, email and social media) referred to only briefly. Our Digital Marketing Essentials workshop covers this in more depth. \nWhile it’s not essential to attend our How to Write a Business Plan workshop first\, it is useful to have considered the overall direction of your business\, before creating your marketing plan. \nWhat’s included\n\nAccess to the live workshop\nA recording of the workshop which you can access for up to seven days post event (online workshops only)\nCopies of any resources shared with attendees\n\nAbout the presenter\nOur foundation workshops are presented by SBDC business advisers and local small business owners. These presenters have been selected for their vast experience and expertise in this subject area \n📆Tuesday 1 September 2026 \n⏰2:00pm – 5:00pm \n📍Online \n🎟️Register here! \n💲20\, This workshop is offered at a reduced cost thanks to substantial funding from the Government of Western Australia.
URL:https://businesswanneroo.com.au/event/marketing-your-business-2/
LOCATION:Online
ATTACH;FMTTYPE=image/webp:https://businesswanneroo.com.au/wp-content/uploads/2026/07/22c5931e-5eb0-4aee-b883-ff470cdaa405.jpg@responsive-500.webp
ORGANIZER;CN="Small Business Development Corporation":MAILTO:infocentre@smallbusiness.wa.gov.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Perth:20260901T103000
DTEND;TZID=Australia/Perth:20260901T123000
DTSTAMP:20260817T042059Z
CREATED:20260817T042059Z
LAST-MODIFIED:20260817T042059Z
UID:10000547-1788258600-1788265800@businesswanneroo.com.au
SUMMARY:Starting a Business
DESCRIPTION:If you are thinking about starting a business\, but don’t know where to begin\, this FREE workshop will take you through the essentials. \nYou’ll cover the key steps; from initial assessment and looking at your suitability to run a business\, to financing your idea\, and identifying sales opportunities. \nYou’ll also receive lots of hints and tips on where to find more detailed information and advice on how to start a business. \nMain topics covered\nThe workshop covers: \n\nthe essentials of starting your own business\nkey steps to launching your business\n\nassess your business idea\nbuild your business plan\nchoose your business structure\nlegal obligations\nbuild your support team\nfigure out your finances\nmarket your business\n\n\n\nYou’ll receive a practical workbook\, which includes an ‘Are you ready?’ checklist\, and there will be an opportunity to ask questions. \nWho it’s for\nAnyone thinking about starting their own business\, or who already has a business but is open to new ideas. \nWhat’s included\n\nAccess to the live workshop\nA recording of the workshop which you can access for up to seven days post event (online workshops only)\nCopies of any resources shared with attendees\n\nAbout the presenter\nOur foundation workshops are presented by SBDC business advisers and local small business owners. These presenters have been selected for their vast experience and expertise in this subject area. \n📆Tuesday 1 September 2026 \n⏰10:30am – 12:30pm \n📍Online \n🎟️Register here  \n💲Free
URL:https://businesswanneroo.com.au/event/starting-a-business-6/
LOCATION:Online
ATTACH;FMTTYPE=image/webp:https://businesswanneroo.com.au/wp-content/uploads/2026/08/QLOQfZB0T7ejNLy6LjB1@responsive-500.webp
ORGANIZER;CN="Small Business Development Corporation":MAILTO:infocentre@smallbusiness.wa.gov.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Perth:20260901T100000
DTEND;TZID=Australia/Perth:20260901T123000
DTSTAMP:20260921T025206Z
CREATED:20260921T025206Z
LAST-MODIFIED:20260921T025206Z
UID:10000585-1788256800-1788265800@businesswanneroo.com.au
SUMMARY:Setting Up your Services Sales Funnel
DESCRIPTION:Service based businesses can benefit from a well structured sales funnel\, providing a strategic approach to attracting and converting potential clients into paying customers. A well thought out sales funnel can help to generate and qualify leads\, nurture relationships\, showcase expertise\, handle objections and build a loyal client base. \nIn this workshop\, you will learn how to design\, test and update your sales funnel to generate more business. \nMain topics covered\n\nThe foundations of a sales funnel – what it is\, how it works and why it is important.\nWhere your marketing activities fit in each stage of the sales funnel.\nHow to design\, test and update your sales funnel.\nEngaging with clients to build loyalty and repeat sales.\n\nWho it’s for\nThis workshop is suitable for business owners with a service based business. \nWhat’s included\n\nAccess to the live workshop\nA recording of the workshop which you can access for up to seven days post event (online workshops only)\nCopies of any resources shared with attendees\n\nAbout the presenter\nBusiness One Stop Shop (BOSS) is dedicated to helping small business owners thrive through expert advice\, hands-on workshops and building a community of like-minded people \n📅Thursday 1 October\, 2026 \n⏰10am – 12:30pm \n📍Online \n🎟️Register here! \n💲20\, This workshop is offered at a reduced cost thanks to substantial funding from the Government of Western Australia.
URL:https://businesswanneroo.com.au/event/setting-up-your-services-sales-funnel/
LOCATION:Online
ATTACH;FMTTYPE=image/avif:https://businesswanneroo.com.au/wp-content/uploads/2026/09/18911657-dd0c-4524-be58-99fccd839fec.jpg@responsive-500.avif
ORGANIZER;CN="Small Business Development Corporation":MAILTO:infocentre@smallbusiness.wa.gov.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Perth:20260828T080000
DTEND;TZID=Australia/Perth:20260828T130000
DTSTAMP:20260817T041329Z
CREATED:20260817T041329Z
LAST-MODIFIED:20260817T041329Z
UID:10000546-1787904000-1787922000@businesswanneroo.com.au
SUMMARY:Buy Back your Time
DESCRIPTION:Every small business owner and employee eventually reaches a point where there are more demands on their time than hours in the day. The default response is to work longer\, answer faster and say yes more often\, making the problem worse rather than better. Buy Back Your Time is designed to help you step back\, identify where your time is really going\, and focus on the work that creates the greatest impact. \nThis practical workshop combines proven productivity frameworks\, including the Pareto Principle\, Eisenhower Matrix and zero-based thinking\, with modern tools such as AI and automation to reduce low-value work and streamline everyday tasks. Working through real examples from your business you’ll identify time drains\, redesign your priorities and create a realistic 30/60/90-day action plan to reclaim hours each week. You will leave with practical tools and strategies to spend less time being busy and more time on the work that helps your business grow. \nMain topics covered\n\nIdentifying the tasks that consume your time without adding value\nApplying the 80/20 rule to focus on work that has the greatest impact\nPrioritising with confidence using a simple decision making framework\nBuilding a practical productivity toolkit\, including delegation\, email and calendar management and AI tools\nSimplifying recurring tasks and working to your strengths\nDeveloping a personalised 30/60/90-day action plan to reclaim your time and improve productivity\n\nWho it’s for\nThis workshop is for small business owners who want to work more efficiently\, improve productivity and make better use of their time. \nWhat’s included\n\nAccess to the live workshop\nA recording of the workshop which you can access for up to seven days post event (online workshops only)\nCopies of any resources shared with attendees\n\nAbout the presenter\nCapstone Associates provide hands on knowledge and skills experiences to help business owners succeed. They have more than 25 years of experience in providing training and one-to-one support programs to business owners \n📆Friday 28 August \n⏰8:00am – 1:00pm \n📍Online \n🎟️Register here! \n💲20\, This workshop is offered at a reduced cost thanks to substantial funding from the Government of Western Australia.
URL:https://businesswanneroo.com.au/event/buy-back-your-time/
LOCATION:Online
ATTACH;FMTTYPE=image/webp:https://businesswanneroo.com.au/wp-content/uploads/2026/08/d0b02cd1-1ab1-4bf6-9030-58276eeef458.jpg@responsive-500.webp
ORGANIZER;CN="Small Business Development Corporation":MAILTO:infocentre@smallbusiness.wa.gov.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Perth:20260826T093000
DTEND;TZID=Australia/Perth:20260826T123000
DTSTAMP:20260817T040952Z
CREATED:20260817T040952Z
LAST-MODIFIED:20260817T040952Z
UID:10000545-1787736600-1787747400@businesswanneroo.com.au
SUMMARY:How to Write a Business Plan
DESCRIPTION:Prospective business owners sometimes wonder if they really need to write a business plan\, particularly if they’re not seeking a bank loan. However\, if you want to clarify your thinking\, set a tone and direction for your business\, and a deeper understanding of your market\, the answer is certainly ‘yes you do’. \nMain topics covered\nThis workshop covers: \n\nwhat should be included in your plan and why\nhow a marketing plan fits into your business plan\nwhy you need a financial strategy\nhow a SWOT analysis will help you identify your business opportunities\n\nYou’ll receive a practical workbook that will form a draft plan for your own business\, and there will be an opportunity to ask questions. \nWho it’s for\nAnyone who is: \n\nin the early stages of starting their business\nneeds to secure external funding\nalready has a business but wants to develop a plan to clarify their thinking and look for new opportunities.\n\nNo previous business knowledge is required to attend this workshop. \nWhat’s included\n\nAccess to the live workshop\nA recording of the workshop which you can access for up to seven days post event (online workshops only)\nCopies of any resources shared with attendees\n\nAbout the presenter\nOur foundation workshops are presented by SBDC business advisers and local small business owners. These presenters have been selected for their vast experience and expertise in this subject area. \n\n\n\n\n📆Wednesday 26 August \n⏰9:30am – 12:30pm \n📍Online \n🎟️Register here! \n💲20\, This workshop is offered at a reduced cost thanks to substantial funding from the Government of Western Australia.
URL:https://businesswanneroo.com.au/event/how-to-write-a-business-plan-3/
LOCATION:Online
ATTACH;FMTTYPE=image/webp:https://businesswanneroo.com.au/wp-content/uploads/2026/08/8547f79b-9abe-4906-8735-460add53a2aa.jpg@responsive-500.webp
ORGANIZER;CN="Small Business Development Corporation":MAILTO:infocentre@smallbusiness.wa.gov.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Perth:20260825T103000
DTEND;TZID=Australia/Perth:20260825T123000
DTSTAMP:20260817T034531Z
CREATED:20260817T034531Z
LAST-MODIFIED:20260817T034531Z
UID:10000544-1787653800-1787661000@businesswanneroo.com.au
SUMMARY:Starting a Business
DESCRIPTION:If you are thinking about starting a business\, but don’t know where to begin\, this FREE workshop will take you through the essentials. \nYou’ll cover the key steps; from initial assessment and looking at your suitability to run a business\, to financing your idea\, and identifying sales opportunities. \nYou’ll also receive lots of hints and tips on where to find more detailed information and advice on how to start a business. \nMain topics covered\nThe workshop covers: \n\nthe essentials of starting your own business\nkey steps to launching your business\n\nassess your business idea\nbuild your business plan\nchoose your business structure\nlegal obligations\nbuild your support team\nfigure out your finances\nmarket your business\n\n\n\nYou’ll receive a practical workbook\, which includes an ‘Are you ready?’ checklist\, and there will be an opportunity to ask questions. \nWho it’s for\nAnyone thinking about starting their own business\, or who already has a business but is open to new ideas. \nWhat’s included\n\nAccess to the live workshop\nA recording of the workshop which you can access for up to seven days post event (online workshops only)\nCopies of any resources shared with attendees\n\nAbout the presenter\nOur foundation workshops are presented by SBDC business advisers and local small business owners. These presenters have been selected for their vast experience and expertise in this subject area. \n📆Tuesday 25 August \n⏰10:30am – 12:30pm \n📍Online \n🎟️Register here \n💲Free\, This workshop is offered free of charge thanks to substantial funding from the Government of Western Australia.
URL:https://businesswanneroo.com.au/event/starting-a-business-5/
LOCATION:Online
ATTACH;FMTTYPE=image/webp:https://businesswanneroo.com.au/wp-content/uploads/2026/08/QLOQfZB0T7ejNLy6LjB1@responsive-500.webp
ORGANIZER;CN="Small Business Development Corporation":MAILTO:infocentre@smallbusiness.wa.gov.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Perth:20260824T130000
DTEND;TZID=Australia/Perth:20260824T153000
DTSTAMP:20260817T033159Z
CREATED:20260817T033159Z
LAST-MODIFIED:20260817T033159Z
UID:10000543-1787576400-1787585400@businesswanneroo.com.au
SUMMARY:Setting up your Product Sales Funnel
DESCRIPTION:Having a well structured sales funnel is crucial for online businesses to guide prospective customers through the decision making process\, ultimately leading them to purchase your products. Many businesses overlook the fact that different customers require tailored messaging at different stages of the buyer journey. \nIn this workshop\, you will learn how the sales funnel works and gain practical skills and strategies to optimise your sales funnel to drive more conversions. \nMain topics covered\n\nAcquiring new customers through free and paid methods.\nCreating personalised messages to prospective customers\, depending on which stage of the funnel they are in.\nOvercoming objections and addressing concerns that may be stopping customers from purchasing.\nRetargeting previous customers to buy from you again.\n\nWho it’s for\nThis workshop is suitable for business owners or anyone thinking about starting an ecommerce business. \nWhat’s included\n\nAccess to the live workshop\nA recording of the workshop which you can access for up to seven days post event (online workshops only)\nCopies of any resources shared with attendees\n\nAbout the presenter\nBusiness One Stop Shop (BOSS) is dedicated to helping small business owners thrive through expert advice\, hands-on workshops and building a community of like-minded people. The presenter of this workshop is Lucy Southon. \n📆Monday 24 August 2026 \n⏰1:00pm – 3:30pm \n📍Online \n🎟️Register here! \n💲20\,
URL:https://businesswanneroo.com.au/event/setting-up-your-product-sales-funnel/
LOCATION:Online
ATTACH;FMTTYPE=image/webp:https://businesswanneroo.com.au/wp-content/uploads/2026/08/7a790296-a5f8-4c5b-8f05-cfba8d3816be.jpg@responsive-500.webp
ORGANIZER;CN="Small Business Development Corporation":MAILTO:infocentre@smallbusiness.wa.gov.au
END:VEVENT
END:VCALENDAR