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DTSTART;TZID=Australia/Perth:20230516T093000
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UID:10000084-1684229400-1684240200@businesswanneroo.com.au
SUMMARY:Digital Marketing\, AI and Website Foundations for Small Business
DESCRIPTION:This FREE Workshop is open to businesses within the City of Wanneroo. \nJoin Shannon from Cobalt & Co and Mel from Little Biz as they share their wealth of knowledge and practical tips during this comprehensive 3-hour workshop where they will give you the tools and confidence to take your online presence to the next level. \nThis session’s topics will include: \nBrand Strategy \nUnderstanding the fundamentals of building a brand that aligns with your purpose and values. Learn how to create a brand that truly represents who you are and what you stand for. You’ll discover how to establish brand equity and consistency to maximize your marketing efforts and drive real results. \nMindset \nBuilding an authentic online presence. Discover how to show up authentically online\, overcome fear and impostor syndrome\, be consistent\, avoid overwhelm\, and focus on what really matters for your business. \nMarketing Strategy \nGet a blueprint for creating an effective and efficient marketing strategy. From attracting new customers to nurturing existing ones\, you’ll learn how to turn your website into a powerful marketing tool\, leverage PPC and organic social media\, harness the power of referrals and strategic partnerships\, and much more. \nWebsite and SEO \nMaximize your website’s potential by creating landing pages that convert\, streamlining the customer journey\, leveraging inbound marketing\, and keeping your website up to legal standards. You’ll also learn the basics of SEO and how to optimize your website for search engines. \nSocial Media Planning and Scheduling \nDiscover how to create a social media strategy that works for you\, plan your content in advance\, and save time and energy by automating your posting. \nEmail Marketing Automation \nUnlock the full potential of your email marketing with automations and welcome sequences that build relationships\, drive engagement\, and increase conversions. \nUsing AI as a Tool in your Marketing \nLearn how to draw upon powerful AI tools to maximise the efficiency and effectiveness of your marketing efforts and get time back in your day.
URL:https://businesswanneroo.com.au/event/digital-marketing-ai-and-website-foundations-for-small-business-2/
LOCATION:City of Wanneroo\, 23 Dundebar Road\, Wanneroo\, WA\, 6065\, Australia
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DTSTART;TZID=Australia/Perth:20230404T093000
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DTSTAMP:20230208T062240Z
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UID:10000053-1680600600-1680611400@businesswanneroo.com.au
SUMMARY:Digital Marketing\, AI and Website Foundations for Small Business
DESCRIPTION:This FREE Workshop is open to businesses within the City of Wanneroo. \nJoin Shannon from Cobalt & Co and Mel from Little Biz as they share their wealth of knowledge and practical tips during this comprehensive 3-hour workshop where they will give you the tools and confidence to take your online presence to the next level. \nThis session’s topics will include: \nBrand Strategy \nUnderstanding the fundamentals of building a brand that aligns with your purpose and values. Learn how to create a brand that truly represents who you are and what you stand for. You’ll discover how to establish brand equity and consistency to maximize your marketing efforts and drive real results. \nMindset \nBuilding an authentic online presence. Discover how to show up authentically online\, overcome fear and impostor syndrome\, be consistent\, avoid overwhelm\, and focus on what really matters for your business. \nMarketing Strategy \nGet a blueprint for creating an effective and efficient marketing strategy. From attracting new customers to nurturing existing ones\, you’ll learn how to turn your website into a powerful marketing tool\, leverage PPC and organic social media\, harness the power of referrals and strategic partnerships\, and much more. \nWebsite and SEO \nMaximize your website’s potential by creating landing pages that convert\, streamlining the customer journey\, leveraging inbound marketing\, and keeping your website up to legal standards. You’ll also learn the basics of SEO and how to optimize your website for search engines. \nSocial Media Planning and Scheduling \nDiscover how to create a social media strategy that works for you\, plan your content in advance\, and save time and energy by automating your posting. \nEmail Marketing Automation \nUnlock the full potential of your email marketing with automations and welcome sequences that build relationships\, drive engagement\, and increase conversions. \nUsing AI as a Tool in your Marketing \nLearn how to draw upon powerful AI tools to maximise the efficiency and effectiveness of your marketing efforts and get time back in your day.
URL:https://businesswanneroo.com.au/event/digital-marketing-ai-and-website-foundations-for-small-business/
LOCATION:Yanchep\, 128 Yanchep Beach Road #Office\, Yanchep\, WA\, 6035\, Australia
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