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X-ORIGINAL-URL:https://businesswanneroo.com.au
X-WR-CALDESC:Events for Business Wanneroo
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DTSTART;TZID=Australia/Perth:20261118T090000
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SUMMARY:Is Your Website Working for You?
DESCRIPTION:This hands-on workshop is for business owners who already have a website\, but aren’t sure if it’s doing what it should! Whether you built it yourself or hired a professional\, this session will help you understand what’s working\, what’s not\, and how to improve it. \nWe’ll cover how to align your website with your ideal customer journey\, write SEO-friendly content that speaks to both people and search engines\, and explore the power of tools like Google Search Console\, Analytics\, and Hotjar. You’ll also learn how to perform a mini audit of your site\, and discover simple ways to improve accessibility and usability. \nThis workshop is perfect for business owners who want to feel more confident about their website and take practical\, doable steps to make it work harder for their business. \nWorkshop Outline \nPart 1: Target Market & User Journey \nUnderstanding your ideal customer\nMapping the customer journey from first click to conversion\nCommon website structure mistakes\nMini activity: What’s the #1 goal of your homepage? \nPart 2: SEO-Focused Content & AIO \nWhat is SEO-focused content? (and what it’s not!)\nKeyword research tips without the overwhelm\nWriting for your target market and AI: What is AIO content?\nReal-life examples of optimised vs generic content \nPart 3: Analytics & Insights \nGoogle Analytics (GA4): Know what to focus on\nGoogle Search Console (GSC): Your behind-the-scenes SEO dashboard\nHotjar: Seeing what your visitors actually do\nLive demo or screenshots of key features \nPart 4: Auditing Your Website \nWhat makes a great website? (structure\, speed\, mobile-friendliness)\nHow to spot gaps in your current site\nMini audit checklist + peer/self-review \nPart 5: Website Accessibility Basics \nWhy accessibility matters (even for small sites)\n5 quick fixes anyone can implement\nQ&A and Live Examples \nOpen floor: questions\, examples\, and suggestions\nOptional: participant audit or walkthrough (1–2 sites) \n  \nProudly presented by Melissa Ahlquist from Little Biz. \nWanneroo Business Association’s workshops are designed to help you build practical skills and grow your business alongside other local professionals. \nThis FREE workshop is perfect for business owners across all sectors.\nPlease note: Photography and videography may be captured at this event for marketing purposes. If you prefer not to be included\, please advise WBA staff prior to or at the beginning of the event. \nThis venue is wheelchair accessible. \n📅Wednesday 18 November\, 2026 \n⏰9am – 12pm \n📍Enterprise House\, 935 Wanneroo Road\, Wanneroo\, WA\, 6065 \n🎟️Register here! \n💲FREE
URL:https://businesswanneroo.com.au/event/is-your-website-working-for-you-2/
LOCATION:Enterprise House\, 935 Wanneroo Road\, Wanneroo\, WA\, 6065\, Australia
ATTACH;FMTTYPE=image/png:https://businesswanneroo.com.au/wp-content/uploads/2026/10/6177181.png
ORGANIZER;CN="Wanneroo Business Association":MAILTO:admin@wba.asn.au
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