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X-ORIGINAL-URL:https://businesswanneroo.com.au
X-WR-CALDESC:Events for Business Wanneroo
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TZID:Australia/Perth
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TZOFFSETFROM:+0800
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DTSTART:20220101T000000
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BEGIN:VEVENT
DTSTART;TZID=Australia/Perth:20250306T093000
DTEND;TZID=Australia/Perth:20250306T113000
DTSTAMP:20241004T023456Z
CREATED:20241004T023456Z
LAST-MODIFIED:20241004T023456Z
UID:10000317-1741253400-1741260600@businesswanneroo.com.au
SUMMARY:The Customer Journey on Your Website + Google Analytics
DESCRIPTION:The customer journey is critical in your website development as it maps the path users take from initial discovery to final conversion. Understanding this journey will enable you to align your website design\, content\, and functionalities precisely with the users’ needs at each stage\, enhancing engagement\, user experience\, and ultimately driving conversions. \nThis workshop will equip you with the essential strategies to create customer-centric websites that guide users through every stage of the buying cycle. \nIt will cover: \n\nThe stages of the customer journey and their impact on website design and functionality.\nIdentifying the opportunities to enhance user experience and engagement at each stage.\nImplementing strategies to measure website performance using tools such as Google Analytics; and\nLeveraging data-driven insights to make informed decisions for website optimisation and improvement.\n\nBy the end of this workshop\, you will understand the intricacies of aligning website design and functionality with the customer journey. \nIf you attended the previous workshops on Website Planning and Website Design\, this workshop will round out the trio to provide you with comprehensive knowledge and skills to make informed decisions about your website\, apply actionable insights\, and the confidence to create a successful online presence for your business. \nAbout Presenter: \nAs the catalyst for transformation and the spark behind the Little Biz and Outdoor Beanbags success stories\, Melissa Ahlquist will empower small business owners with the skills needed to plan\, design\, and optimise a successful website for their business. Melissa has been deeply immersed in small business space since 2009\, leaving her mark in various businesses & ventures. From her role in family businesses\, to her own endeavours with her husband\, Melissa’s entrepreneurial drive is unstoppable.
URL:https://businesswanneroo.com.au/event/the-customer-journey-on-your-website-google-analytics/
LOCATION:Y-Hub\, 1/128 Yanchep Beach Road\, Yanchep\, Western Australia\, Australia
ATTACH;FMTTYPE=image/png:https://businesswanneroo.com.au/wp-content/uploads/2024/07/Grey-Textured-Background-Keep-Moving-Forward-Motivational-Quote-Desktop-Wallpaper-2-e1721618338293.png
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BEGIN:VEVENT
DTSTART;TZID=Australia/Perth:20250218T093000
DTEND;TZID=Australia/Perth:20250218T113000
DTSTAMP:20241004T023244Z
CREATED:20241004T023244Z
LAST-MODIFIED:20241004T023244Z
UID:10000316-1739871000-1739878200@businesswanneroo.com.au
SUMMARY:Strategic Website Design
DESCRIPTION:Your website is one of the most important aspects of your digital marketing strategy\, so getting the design right is critical.  A well-considered design not only reflects your brand\, but also optimises functionality\, ensuring an intuitive user experience that help customers easily find what they are looking for and that with your business’ identity and message. \nIn this workshop you will explore best practices in website design\, including layout\, typography\, colours\, and imagery as well as how to optimize the design for accessibility and user experience. By the end of the session\, you will have a design blueprint for their website and the confidence to create a professional and engaging website. \nIt will cover: \n\nThe significance of website design in reinforcing brand identity and user engagement.\nAn exploration of design fundamentals such as layout composition\, typography\, colour theory\, and imagery selection for impactful storytelling.\nImplementing the best practices for accessibility and enhance user experience across diverse devices and audiences; and\nThe strategies to optimise website design for improved navigation\, interactivity\, and user engagement.\n\nUpon completion of this workshop\, you will be empowered with the essential skills and design principles to create a professional and visually captivating website that will leave a lasting impression on your audience. \nCheck out the next interactive workshop in the series: \n\nCustomer Journey on Websites\n\nAbout Presenter: \nAs the catalyst for transformation and the spark behind the Little Biz and Outdoor Beanbags success stories\, Melissa Ahlquist will empower small business owners with the skills needed to plan\, design\, and optimise a successful website for their business.  Melissa has been deeply immersed in small business space since 2009\, leaving her mark in various businesses & ventures. From her role in family businesses\, to her own endeavours with her husband\, Melissa’s entrepreneurial drive is unstoppable.
URL:https://businesswanneroo.com.au/event/strategic-website-design/
LOCATION:Y-Hub\, 1/128 Yanchep Beach Road\, Yanchep\, Western Australia\, Australia
ATTACH;FMTTYPE=image/png:https://businesswanneroo.com.au/wp-content/uploads/2024/10/Body-2-e1728009143660.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Perth:20241118T093000
DTEND;TZID=Australia/Perth:20241118T113000
DTSTAMP:20241004T022809Z
CREATED:20241004T022809Z
LAST-MODIFIED:20241004T022809Z
UID:10000315-1731922200-1731929400@businesswanneroo.com.au
SUMMARY:Planning a Winning Website
DESCRIPTION:Whether you are developing your first website or looking to improve your existing website\, taking the time to plan is crucial as it helps you to establishes clear goals and ensures you are considering the needs of your customers. The planning process leads to a more structured and user-friendly design\, maintains brand consistency\, and optimises site for search engines\, ultimately enhancing its effectiveness in achieving your business objectives. \nThrough a series of interactive exercises\, this workshop will cover: \n\nThe correlation between website planning and business goals;\nCrafting an intuitive website structure that enhances user experience and navigation;\nDeveloping engaging and relevant content strategies tailored to your target audience;\nImplementing effective calls-to-action to drive desired user interactions and conversions; and\nHow to align these crucial elements with business objectives to ensure a cohesive and impactful online platform.\n\nBy the end of this workshop\, you will emerge with a comprehensive roadmap tailored to your specific business needs\, providing a clear direction for the development or revamp and execution of your website strategy. \nCheck out the next interactive workshops in the series: \n\nWebsite Design\nCustomer Journey on Websites Google Analytics\n\nAbout Presenter: \nAs the catalyst for transformation and the spark behind the Little Biz and Outdoor Beanbags success stories\, Melissa Ahlquist will empower small business owners with the skills needed to plan\, design\, and optimise a successful website for their business. Melissa has been deeply immersed in small business space since 2009\, leaving her mark in various businesses & ventures. From her role in family businesses\, to her own endeavours with her husband\, Melissa’s entrepreneurial drive is unstoppable.
URL:https://businesswanneroo.com.au/event/planning-a-winning-website/
LOCATION:Y-Hub\, 1/128 Yanchep Beach Road\, Yanchep\, Western Australia\, Australia
ATTACH;FMTTYPE=image/png:https://businesswanneroo.com.au/wp-content/uploads/2024/07/Body-2-e1721615424301.png
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DTSTART;TZID=Australia/Perth:20241108T093000
DTEND;TZID=Australia/Perth:20241108T113000
DTSTAMP:20241004T022458Z
CREATED:20241004T022458Z
LAST-MODIFIED:20241004T022458Z
UID:10000314-1731058200-1731065400@businesswanneroo.com.au
SUMMARY:Creating and Scheduling Content for the Holiday Season
DESCRIPTION:The summer holidays and festive season are fast approaching\, and finding the time to create and post content can be a challenge during this busy time. This workshop is tailored specifically for busy business owners like you. \nIn this workshop\, you’ll learn time-saving strategies and tools to create versatile content that can be used across your website\, blog\, and social media platforms. Go through how to create eye-catching holiday-themed graphics and messages to keep your customers informed and engaged. \nThe workshop will cover \n\nUnderstanding your target audience and their needs during the holiday season\nIdentifying key topics and themes for holiday content\nCreating a content calendar to stay organized and save time\nTips for repurposing content across various platforms\nOverview of user-friendly tools for creating visuals\, graphics\, and written content\nTips for creating holiday-themed visuals and graphics\nBest practices for crafting out of office and holiday messages\nSetting up automated responses and scheduling posts\n\nNow is the time to start planning your holiday season marketing and this workshop will help you quickly and effectively develop engaging contend to connect with your customers over this critical sales period. \nAbout Presenter:   \nAs the catalyst for transformation and the spark behind the Little Biz and Outdoor Beanbags success stories\, Melissa Ahlquist will empower small business owners with the skills needed to plan\, design\, and optimise a successful website for their business. Melissa has been deeply immersed in small business space since 2009\, leaving her mark in various businesses & ventures. From her role in family businesses\, to her own endeavours with her husband\, Melissa’s entrepreneurial drive is unstoppable.
URL:https://businesswanneroo.com.au/event/creating-and-scheduling-content-for-the-holiday-season-2/
LOCATION:Y-Hub\, 1/128 Yanchep Beach Road\, Yanchep\, Western Australia\, Australia
ATTACH;FMTTYPE=image/png:https://businesswanneroo.com.au/wp-content/uploads/2024/10/Body-1.png
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BEGIN:VEVENT
DTSTART;TZID=Australia/Perth:20230831T170000
DTEND;TZID=Australia/Perth:20230831T190000
DTSTAMP:20230815T025644Z
CREATED:20230815T025644Z
LAST-MODIFIED:20230815T025644Z
UID:10000125-1693501200-1693508400@businesswanneroo.com.au
SUMMARY:Business Sundowner
DESCRIPTION:This event is a great opportunity for entrepreneurs\, business owners\, and professionals to connect\, socialise\, and network in a relaxed environment. \nAt the Business Sundowner\, you’ll have the chance to mingle with like-minded individuals and make valuable connections that can help you grow your business or career. The event will be hosted at Yhub\, a dynamic coworking space that provides a collaborative environment for entrepreneurs and startups to work and grow. \nYhub will provide light refreshments and drinks to enjoy while you network and socialise with other attendees. You can expect to meet a diverse group of professionals from various industries and backgrounds\, all looking to expand their network and build valuable connections. \nThis event is perfect for anyone who is interested in business networking and wants to meet new people in a social setting. Whether you’re an established business owner or just starting out\, the Business Sundowner at Yhub is a great opportunity to expand your network and make valuable connections. \nAll are welcome.
URL:https://businesswanneroo.com.au/event/business-sundowner/
LOCATION:Y-Hub\, 1/128 Yanchep Beach Road\, Yanchep\, Western Australia\, Australia
ATTACH;FMTTYPE=image/png:https://businesswanneroo.com.au/wp-content/uploads/2023/01/Untitled-design-3-e1675045987965.png
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BEGIN:VEVENT
DTSTART;TZID=Australia/Perth:20230509T090000
DTEND;TZID=Australia/Perth:20230509T120000
DTSTAMP:20230417T041740Z
CREATED:20230417T041740Z
LAST-MODIFIED:20230417T041740Z
UID:10000093-1683622800-1683633600@businesswanneroo.com.au
SUMMARY:Social Media Fundamentals for Tourism Businesses
DESCRIPTION:This FREE workshop\, delivered by Tourism Council WA\, aimed at Tourism and Hospitality businesses is an entry-level workshop for participants with basic knowledge of social media. \nTo access this workshop for free use coupon code WANNEROOWORKSHOPS at checkout when registering. \nUsing social media is one of the most important ways to promote your business\, and an active\, optimised online presence is vital. This workshop will cover an overall strategy for using social media and then dive deeper into platform-specific content to ensure you are making the most of social media without spending all your time doing it. \nTopics will include: \n\nIdentifying your key messages and audiences on social media\nUnderstanding the different types of content (e.g. promotional\, informational\, brand-building)\nKnowing how social media algorithms work and what this means for you\nOptimising a Facebook business page\, and understanding what to post and when\nEnsuring your Instagram profile is optimised\, and creating a content strategy\nLearning about tools you can use to schedule posts on Facebook and Instagram\nAn overview of Pinterest and LinkedIn and how they can be used to promote your business\nCreating a content calendar for your social media strategy\n\nClick here to register for this workshop and use coupon code WANNEROOWORKSHOPS at checkout to access this workshop for free!
URL:https://businesswanneroo.com.au/event/social-media-fundamentals-for-tourism-businesses/
LOCATION:Y-Hub\, 1/128 Yanchep Beach Road\, Yanchep\, Western Australia\, Australia
ATTACH;FMTTYPE=image/png:https://businesswanneroo.com.au/wp-content/uploads/2023/04/Business-Workshops-2.png
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