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Building Your Digital Marketing Strategy
October 18, 2023 @ 9:30 am - 11:30 am
In the rapidly evolving landscape of digital marketing, it’s crucial for businesses to establish a comprehensive and strategic approach to online presence.
A well-structured digital marketing strategy enables businesses to effectively engage their audience, amplify their online visibility, and forge meaningful connections. In a world where online interactions are integral to brand perception and growth, a thoughtfully designed digital marketing strategy is not just an advantage – it’s a necessity for staying competitive and relevant in today’s fast-paced landscape.
This workshop is for business owners and leaders looking to enhance their understanding of digital marketing and create a foundational strategy to drive business growth. Explore the key components of the digital marketing mix, from the essential to the optional, to help you build a robust digital marketing strategy.
This workshop will cover:
- Understanding the importance of a comprehensive digital marketing strategy;
- How to create a user friendly and visually appealing website to drive conversions;
- How to create compelling website content and the fundamentals of search engine optimisation (SEO);
- Strategies to harness the power of email marketing for business growth;
- Identifying the right social media platforms your business and how to transform followers into loyal customers; and
- Comparing the types of online paid advertising to find the right fit for your marketing strategy.
By the end of this workshop, you’ll have begun crafting a basic strategic plan tailored to your business needs.