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Creating a Client Journey
June 15, 2023 @ 9:30 am - 12:30 pm
This FREE Workshop is open to businesses within the City of Wanneroo.
Kerry Paul from Being In Business will deliver this high-quality learning experience that is relevant to solo, small or large business owners and their teams.
This workshop will identify how your client moves through your business from enquiry to after purchase and where you can offer more for less to increase your bottom line (profits). Providing opportunities to view your client relationship differently and areas you can implement strategies, actions or resources to help your clients to leave fulfilled and be excited to return again and delighted to recommend you to their friends and family.
Topics covered in this workshop include:
IDENTIFY WHAT IS CONSIDERED AN INTERACTION POINT – Discuss the different types of interaction points.
WHO IS YOUR REAL CLIENT – Are you attracting your ideal client with the journey you have right now and how to increase your ideal client pool. What is the client cost-value ratio for your business.
IDENTIFY YOUR PROFIT COLLECTION POINTS – What you have now and what other potential collection points could you add.
IDENTIFY WHAT UPSELL, ADD ON AND CROSS SELLING IS – Your potential for increased profits.
AFTER SALES CARE – How to nurture for repeat business. What is a client retention strategy.
TESTIMONIAL PROCESS – A process that feels right for you and your clients to gather testimonials for authenticity and authority.