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Digital Marketing, AI and Website Foundations for Small Business

May 16, 2023 @ 9:30 am - 12:30 pm

This FREE Workshop is open to businesses within the City of Wanneroo.

Join Shannon from Cobalt & Co and Mel from Little Biz as they share their wealth of knowledge and practical tips during this comprehensive 3-hour workshop where they will give you the tools and confidence to take your online presence to the next level.

This session’s topics will include:

Brand Strategy

Understanding the fundamentals of building a brand that aligns with your purpose and values. Learn how to create a brand that truly represents who you are and what you stand for. You’ll discover how to establish brand equity and consistency to maximize your marketing efforts and drive real results.


Building an authentic online presence. Discover how to show up authentically online, overcome fear and impostor syndrome, be consistent, avoid overwhelm, and focus on what really matters for your business.

Marketing Strategy

Get a blueprint for creating an effective and efficient marketing strategy. From attracting new customers to nurturing existing ones, you’ll learn how to turn your website into a powerful marketing tool, leverage PPC and organic social media, harness the power of referrals and strategic partnerships, and much more.

Website and SEO

Maximize your website’s potential by creating landing pages that convert, streamlining the customer journey, leveraging inbound marketing, and keeping your website up to legal standards. You’ll also learn the basics of SEO and how to optimize your website for search engines.

Social Media Planning and Scheduling

Discover how to create a social media strategy that works for you, plan your content in advance, and save time and energy by automating your posting.

Email Marketing Automation

Unlock the full potential of your email marketing with automations and welcome sequences that build relationships, drive engagement, and increase conversions.

Using AI as a Tool in your Marketing

Learn how to draw upon powerful AI tools to maximise the efficiency and effectiveness of your marketing efforts and get time back in your day.


City of Wanneroo
23 Dundebar Road
Wanneroo, WA 6065 Australia