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Email Marketing in MailerLite

May 9 @ 9:30 am - 12:30 pm

Email marketing is a great tool for small businesses, providing a cost-effective way to reach and engage with your target audience, gain insights on customer behaviour, nurture relationships, and ultimately drive customer engagement.

MailerLite is a popular Email Marketing Service Provider and delivers all the latest email marketing features designed to help you grow subscribers and build stronger relationships. This workshop is an introductory course that will look at the key elements to getting started in using MailerLite.

This workshop will cover;

  • An overview of the importance of email marketing for small businesses, and the key benefits of using MailerLite;
  • How to create an account and set up your profile, as well as navigating the MailerLite dashboard and understanding its features;
  • How to build and grow your email subscriber list;
  • Designing visually appealing and effective email campaigns;
  • An overview on the importance of landing pages in email marketing, and how to create them;
  • Creating effective lead magnets and incentives for your target audience;
  • Automating email campaigns and creating autoresponders;
  • Using MailerLite’s analytics and reporting tools to measure the success of your campaigns and make improvements; and
  • Ensuring compliance with email marketing regulations, such as the Spam Act.

By the end of this workshops, you will have a clear understanding of how to get started with MailerLite, building and engaging your audience, utilising automation for efficiency, analysing campaign performance, and ensuring compliance with email marketing regulations.

For in person workshops bring along your laptop or from online workshop have access to two screens so you can follow along and start creating e-newsletters.

About the Presenter:

Danielle has over 20 years of experience, including operating her own successful business supporting small business owners with marketing, social media, administration, and training. With a strong background in learning and development, Danielle has designed and delivered business and systems training programs across Australia.   She is highly skilled in streamlining processes and implementing systems to improve performance and accuracy, resulting in cost savings and improved efficiency.


May 9
9:30 am - 12:30 pm