How to Write Engaging Emails that Sell

Writing persuasive sales emails can drastically improve email campaign performance. Learn how you can write the best sales emails that actually convert.

Using storytelling techniques, Carmen Allan-Petale of Red Platypus will explain what an engaging email is and how best to encourage readers to open your correspondence by writing standout subject lines.

This session will cover:

• Nailing subject lines that encourage recipients to open the email
• How to nurture an email list from leads to sales
• Why understanding your audience matters
• How to write personally yet professionally
• How to tell engaging stories within your emails
• Techniques for sounding less-salesy while selling more
• Ways to create urgency in your emails so recipients quickly make sales decisions
• How to remove hesitation from the buying process