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How to Write Engaging Emails that Sell
March 16, 2023 @ 10:00 am - 11:00 am
Writing persuasive sales emails can drastically improve email campaign performance. Learn how you can write the best sales emails that actually convert.
Using storytelling techniques, Carmen Allan-Petale of Red Platypus will explain what an engaging email is and how best to encourage readers to open your correspondence by writing standout subject lines.
This session will cover:
- Nailing subject lines that encourage recipients to open the email
- How to nurture an email list from leads to sales
- Why understanding your audience matters
- How to write personally yet professionally
- How to tell engaging stories within your emails
- Techniques for sounding less-salesy while selling more
- Ways to create urgency in your emails so recipients quickly make sales decisions
- How to remove hesitation from the buying process