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How to Write Engaging Emails that Sell

March 16, 2023 @ 10:00 am - 11:00 am

Writing persuasive sales emails can drastically improve email campaign performance. Learn how you can write the best sales emails that actually convert.

Using storytelling techniques, Carmen Allan-Petale of Red Platypus will explain what an engaging email is and how best to encourage readers to open your correspondence by writing standout subject lines.

This session will cover:

  • Nailing subject lines that encourage recipients to open the email
  • How to nurture an email list from leads to sales
  • Why understanding your audience matters
  • How to write personally yet professionally
  • How to tell engaging stories within your emails
  • Techniques for sounding less-salesy while selling more
  • Ways to create urgency in your emails so recipients quickly make sales decisions
  • How to remove hesitation from the buying process


March 16, 2023
10:00 am - 11:00 am


City of Wanneroo
9405 5000
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WLCC Theatrette
3 Rocca Way
Wanneroo, WA 6065 Australia
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