Planning a Winning Website

Whether you are developing your first website or looking to improve your existing website, taking the time to plan is crucial as it helps you to establishes clear goals and ensures you are considering the needs of your customers. The planning process leads to a more structured and user-friendly design, maintains brand consistency, and optimises site for search engines, ultimately enhancing its effectiveness in achieving your business objectives.

Through a series of interactive exercises, this workshop will cover:

• The correlation between website planning and business goals;
• Crafting an intuitive website structure that enhances user experience and navigation;
• Developing engaging and relevant content strategies tailored to your target audience;
• Implementing effective calls-to-action to drive desired user interactions and conversions; and
• How to align these crucial elements with business objectives to ensure a cohesive and impactful online platform.

By the end of this workshop, you will emerge with a comprehensive roadmap tailored to your specific business needs, providing a clear direction for the development or revamp and execution of your website strategy.

Check out the next interactive workshops in the series:

• Website Design
• Customer Journey on Websites Google Analytics

About Presenter:

As the catalyst for transformation and the spark behind the Little Biz and Outdoor Beanbags success stories, Melissa Ahlquist will empower small business owners with the skills needed to plan, design, and optimise a successful website for their business. Melissa has been deeply immersed in small business space since 2009, leaving her mark in various businesses & ventures. From her role in family businesses, to her own endeavours with her husband, Melissa’s entrepreneurial drive is unstoppable.