Is Your Website Working for You?
This hands-on workshop is for business owners who already have a website, but aren’t sure if it’s doing what it should! Whether you built it yourself or hired a professional, this session will help you understand what’s working, what’s not, and how to improve it.
We’ll cover how to align your website with your ideal customer journey, write SEO-friendly content that speaks to both people and search engines, and explore the power of tools like Google Search Console, Analytics, and Hotjar. You’ll also learn how to perform a mini audit of your site, and discover simple ways to improve accessibility and usability.
This workshop is perfect for business owners who want to feel more confident about their website and take practical, doable steps to make it work harder for their business.
Workshop Outline
Part 1: Target Market & User Journey
Understanding your ideal customer
Mapping the customer journey from first click to conversion
Common website structure mistakes
Mini activity: What’s the #1 goal of your homepage?
Part 2: SEO-Focused Content & AIO
What is SEO-focused content? (and what it’s not!)
Keyword research tips without the overwhelm
Writing for your target market and AI: What is AIO content?
Real-life examples of optimised vs generic content
Part 3: Analytics & Insights
Google Analytics (GA4): Know what to focus on
Google Search Console (GSC): Your behind-the-scenes SEO dashboard
Hotjar: Seeing what your visitors actually do
Live demo or screenshots of key features
Part 4: Auditing Your Website
What makes a great website? (structure, speed, mobile-friendliness)
How to spot gaps in your current site
Mini audit checklist + peer/self-review
Part 5: Website Accessibility Basics
Why accessibility matters (even for small sites)
5 quick fixes anyone can implement
Q&A and Live Examples
Open floor: questions, examples, and suggestions
Optional: participant audit or walkthrough (1–2 sites)
Proudly presented by Melissa Ahlquist from Little Biz.
Wanneroo Business Association’s workshops are designed to help you build practical skills and grow your business alongside other local professionals.
This FREE workshop is perfect for business owners across all sectors.
Please note: Photography and videography may be captured at this event for marketing purposes. If you prefer not to be included, please advise WBA staff prior to or at the beginning of the event.
This venue is wheelchair accessible.
📅Wednesday 18 November, 2026
⏰9am – 12pm
📍Enterprise House, 935 Wanneroo Road, Wanneroo, WA, 6065
💲FREE
