Marketing involves thinking of your business in terms of customer needs and satisfaction. While selling focuses on getting people to exchange their money for your products or services, marketing is the value you give them. Businesses only thrive by understanding their customers and using marketing strategies to meet their needs. Today’s consumers are overwhelmed by promotional […]
Instagram reels and stories have become an indispensable tool for engaging audiences and building your brand online. Gain an understanding of these Instagram features and understand their purpose to help you elevate your marketing strategy. In this workshop you will receive practical advice, content ideas, app recommendations and valuable tips to inspire your content creation. […]
Navigating marketing spend can be challenging for small business owners. In this workshop, you will learn how to determine an appropriate marketing spend, track your return on investment and effectively budget for both digital and traditional advertising. This two hour session is designed to equip you with the practical skills needed to make informed decisions […]
