Free market research and industry data

Whether you have a new idea, are in the start-up phase or are looking for data to support and shape a marketing campaign, conducting thorough research can help you discover if you’re on the right road to success.

Conducting market research can be time consuming and costly, so we are here to help you make the most of the wide range of free information and resources available to help your business.

These include:

Free online demographic and economic data

Utilise the City of Wanneroo free online tools to access demographic and economic data to make informed decisions.

  • The community profile page will help you understand your who lives in the local community (utilising ABS Census 2021 and supporting data).
  • The population forecasts demonstrate the change in population and housing at suburb level over the next 20 years to help you plan for the future.
  • The economic profile provides a comprehensive overview of the local economy as well as impact modelling tools.

IBIS World market research and industry reports

The Small Business Development Corporation (SBDC) can provide Western Australian business owners with free access to the industry-leading IBIS World reports.

The research available via IBIS World includes industry trends, market research and statistics to help you make informed business decisions.

To gain free access to IBIS World, or to find out more about the information available via this tool, contact SBDC via Live Chat.

Australian benchmarking data

SBDC can also provide you with access to benchmarking data and information via their free business advisory service.

Contact SBDC to talk with an adviser to discuss the research or data relevant to your industry that can support your business idea or plan.

To access this service, call 133 140 or booking in a meeting with one of SBDC’s experienced business advisers.

Contact us for the support you need

The City of Wanneroo Business Support Service offers a cross organisational group of dedicated professionals to help with planning your business, obtaining necessary approvals and permits, as well as ongoing support.

To contact us call (08) 9405 5000 or email