Tracy, better known as The Glasses Lady, is not just a name but a story of passion, resilience, and dedication. The winner of the Wanneroo Business Association’s Business of the Year award Owner/Operator 2023, and now a finalist in the prestigious 2024 Australian Women’s Small Business Champion Awards. Tracy’s journey is an inspiring testament to the power of following one’s passion.

With over 35 years of experience in the optical world, Tracy has styled and dispensed over 40,000 pairs of glasses, bringing joy and confidence to countless clients. Tracy’s journey from the UK to Australia and her leap into entrepreneurship is truly inspiring. Her passion for helping others see clearly and look beautiful shines through in every frame she styles.

The Glasses Lady was launched in 2020, it was a leap of faith for Tracy, but after dedicating so much of her life too her family and working for others she decides to pursue her passion. Tracy’s business is built on a simple yet powerful concept, finding the perfect eyewear that truly reflects the wearer’s personality. Dissatisfied with the ordinary and limited choices available, she set out to find unique, custom-made frames that stand out.

Her journey led her to collaborate with some of Australia’s most talented frame makers. After only six months in business, she partnered with Roger Henley, an Australian frame maker renowned for his vast collection of 300 colours and styles. These frames, carefully sized and adjusted by Tracy to fit each client, are more than just eyewear, they are expressions of individuality.

Tracy has also forged relationships with other designers, including The Elusive Miss Lou and Frank Seed Sydney, ensuring her clients has access to an exclusive range of frames that are as unique as they are beautiful. These collaborations highlight her commitment to providing eyewear that clients will love, frames that are made-to-measure and styled according to face shape, hair colour, eye colour, skin tone, and personality.

Tracy’s passion for empowering others extends beyond her business. She is dedicated to giving back to the community, particularly through her work with Dress for Success Western Australia, a grassroots charity that is part of a global movement aimed at transforming lives. Through this partnership, Tracy helps women regain their confidence and radiance, enabling them to take on new challenges with renewed self-assurance.

As The Glasses Lady continues to grow, Tracy is excited about expanding her brand. Currently, her clientele is predominantly female, but she sees an opportunity to cater to a broader audience. In the near future, she plans to launch The Glasses Mister., a new line designed specifically for men. This expansion will offer Perth men a more masculine styling approach, allowing them to experience the same personalised and stylish eyewear services that have made The Glasses Lady so successful. It’s an exciting time for Tracy as she develops this new range, and she looks forward to helping even more people see clearly and feel confident.

As Tracy stands on the brink of potentially becoming the Australian Women’s Small Business Champion for 2024, her story serves as an inspiration to anyone with a dream. From a courageous move across the globe to a thriving business that changes lives, Tracy “The Glasses Lady” reminds us that it’s never too late to pursue what you love. Her journey is proof that with passion, dedication, and a little bit of courage, anything is possible.