Smart business decisions start with understanding your market, helping you strengthen your funding applications, identify investment opportunities and tailor your business offerings to local markets.
Through the City of Wanneroo’s subscription to .id (informed decisions), businesses can access robust, evidence-based intelligence – at no cost to your business.
Drawing data from official sources of information, such as Australian Bureau of Statistics (ABS) and Australia’s leading economic modellers (NIEIR), you’ll have at your fingertips hundreds of demographic resources including community profiles, population forecasts, economic profiles, eBooks, guides, webinars and training resources.
The City’s subscription provides access to four important platforms:
- Community profile: provides socio-demographic analysis for the City and smaller areas within it based on results from each census since 1991. The profile is updated when ABS releases new figures.
- Population forecast: presents the factors driving population change in the community between 2021 and 2046 to guide decisions about the future.
- Economic profile: provides economic information on the City’s role within the broader economy, options for economic development and the City’s strengths.
- Social atlas: presents Census data as a series of over 100 thematic maps showing population group distribution across the City of Wanneroo.
Information is provided in a variety of formats, with options to view insights for different geographic areas and export reports.
